5 Cheap Marketing Strategies that Work (And How to Use Them)

To stand out in today's crowded online environment, it's important to take strategic measures to distinguish yourself from the competition. However, when you're an entrepreneur or own a small business just starting out, you likely won't have a huge budget and will look for cheap marketing strategies.

Fortunately, you don't necessarily need one. There are plenty of cheap marketing strategies that you can utilize to help spread brand awareness, increase engagement, and, ultimately, drive conversions.

In this post, we'll provide you with a list of five cheap marketing strategies that actually work. For each, we'll discuss what makes them beneficial and some tips for getting started. Let's jump in!

1. Encourage Customers to Leave You Reviews

One of the best ways to market your business is finding ways to help increase customer trust and loyalty. To do that, you need social proof. This is evidence you show consumers that your company is valuable and trustworthy.

Encouraging customers to leave you reviews can help other consumers form favorable impressions of your brand. Seeing real people leave positive feedback can make your business seem more credible and trustworthy.

Customer reviews are also forms of User-Generated Content (UGC). This type of content is organic and can be excellent for Search Engine Optimization (SEO) purposes.

There are a handful of tools that make it easy for your customers to leave you reviews, too. For example, if you want them directly on your website, you can use a plugin such as WP Customer Reviews:

The WP Customer Reviews plugin.

If you have a physical company location, we also recommend signing up for Google My Business:

The Google My Business website.

This platform lets your customers leave you reviews directly on Google, translating to ratings on Google Maps. It can also be great for local SEO purposes and attracting consumers in your area.

2. Run Social Media Contests and/or Giveaways

Another cheap marketing strategy you can use is running a contest or giveaway on social media. This method is also another way to encourage UGC.

Giveaways are effective because you can run them for relatively cheap. For example, you can offer your own product, a coupon or discount, or a gift card. You could even partner with another brand to help cross-promote businesses.

The contest could be something as simple as a photo caption contest. In this scenario, you could ask users to create the funniest caption for one of your Instagram posts.

Alternatively, you could use the contest as an opportunity to generate leads by asking participants for their email addresses to enter the giveaway:

An example of a giveaway email form.

To get started, you could try using a plugin such as RafflePress:

The RafflePress website.

This tool makes creating and managing contests and giveaways incredibly straightforward. It comes with a drag-and-drop builder as well as pre-made templates to help you get started.

3. Create, Publish, and Share Valuable Content

Content marketing is one of the most cost-effective forms of advertising available. It lets you share your knowledge and expertise, which can help build credibility and authority. At the same time, marketing can boost engagement among your target audience.

Getting started with it is easy, too. You can begin by publishing blog posts on your website. This can also be a powerful way to boost your SEO rankings. Google tends to favor sites that regularly publish high-quality content.

To get started with a list of keywords and topics to target, you can use the Google Keyword Planner:

The Google Keyword Planner website.

With this free tool, you can start with a basic topic such as “web design”. Then you can find relevant keywords and phrases to include in your content.

Remember that, to be considered valuable, your content needs to be relevant to your audience. Therefore, it's wise to base your material around answering questions your customers already have.

In addition to your blog, you can also publish content across your social media channels. You can help reach a wider audience by using hashtags, tagging other businesses and partners, and consistently engaging with users in the comments.

4. Start an Email Marketing Newsletter

Email marketing is another cheap marketing strategy that you should consider incorporating into your arsenal. It is incredibly flexible and allows you to target new audiences and engage your existing customer base as well.

To make it as effective as possible, we recommend building your campaigns for specific customer personas. Doing this will make it easier to create highly targeted messaging that appeals to certain kinds of shoppers.

To help build your subscriber list, we also suggest including a signup form on your website:

An example of an email signup form.

To make a form, we recommend using an all-in-one email marketing solution such as Mailchimp:

The Mailchimp WordPress plugin.

This tool lets you create and manage all aspects of your email newsletters and campaigns in one place. It also comes with a WordPress plugin so you can seamlessly integrate your account with your website.

5. Conduct Surveys

Rounding off our list of cheap marketing strategies is conducting surveys. Asking your customers and audience for their feedback directly is one of the most inexpensive yet valuable tactics to improve your offerings.

Using surveys can provide you with relevant, essential data to use in future marketing campaigns. Furthermore, it can also make your customers feel heard and appreciated. It's an excellent way of letting them know that you care about their opinions.

Plus, creating and distributing surveys is incredibly cheap. For example, you can get started using a tool such as WPForms:

The WPForms plugin.

This is a freemium plugin that you can use to create contact forms and surveys. Then you can publish your content across the channels of your choosing, including your website, social media, and email platforms.

Conclusion

As a business owner, promoting your brand is a pivotal aspect of your success. However, you may be working with a tight budget. If that's the case, you might need to get a little creative with your marketing.

As we discussed in this article, there are five cheap marketing strategies you can use:

  1. Encourage users to leave you reviews.
  2. Run social media contests or giveaways.
  3. Create, publish, and share valuable content.
  4. Start an email marketing newsletter.
  5. Conduct surveys.

Do you have any questions about using these cheap marketing strategies? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, Pinterest, and LinkedIn.

6 Best Days of the Year to Run eCommerce Promotions

After you established a strong brand and made your first online sale, you probably hoped that running an ecommerce store would feel like clockwork. However, in order to gain loyal customers, you’ll likely need to run frequent promotions.

Fortunately, you can use some key dates to guide you. Taking advantage of the most important ecommerce sales bonanzas, such as Mother's Day and Cyber Monday, is key. That way, you can create dynamic marketing campaigns for times of the year when people are already spending lots of money.

In this post, we’ll discuss why you may want to base your promotional calendar on some specific holidays. Then we’ll highlight the six best days of the year to run online sales. Let’s get started!

Why You May Want to Run eCommerce Promotions on Specific Holidays

While evergreen content and promotions are essential for any online business, holiday deals offer a unique opportunity. These limited-time offer sales will likely draw attention in a way that run-of-the-mill discounts cannot.

Holiday deals can be designed around vibrant color schemes or a particular seasonal product. This makes them more fun and interesting.

Furthermore, this sort of playful content is great for social media, such as on Instagram:

An instagram post image offers 50% for a holiday sale.

Even when they are less flashy, these campaigns still create a sense of urgency that can be hard to resist.

Additionally, holiday campaigns are ideal when you're hoping to create a comprehensive conversion funnel. This is especially true for your email marketing efforts. Through this channel, you can use targeted messaging to create hype around a holiday sale well before it arrives.

Furthermore, as your business grows, cyclical sales on specific days can signal to your audience that you're dependable. For all of these reasons, we recommend that every ecommerce business consult the most important holidays when creating a promotions strategy.

6 Best Days of the Year to Run Ecommerce Promotions

Now, let's go through some of the most lucrative holidays for ecommerce stores. To keep it simple, we're going to go through them in chronological order.

1. Mother's Day

In the United States, Mother's Day is celebrated on the second Sunday in May. When polled, Americans anticipated spending a total of close to $30 billion on gifts for their moms.

After all, mature gifts typically have a higher price tag. Therefore, if you offer any sort of luxury goods or services, you won't want to miss out on this one.

If you're not sure how to approach Mother's Day sales, you can always offer a limited-time gift card:

Amazon's Mother's Day gift cards.

Amazon gives customers the option to send gift cards in sweet, themed boxes that feature flowers and hearts. You might want to experiment with a similar tactic. Also, keep in mind that this holiday falls just before the start of the summer season, so you may want to broaden it to offer site-wide sales.

2. Father's Day

Father's Day is celebrated on the third Sunday of June. When it comes to dads, buyers anticipate spending about $20 billion collectively per year.

Additionally, this holiday is perfectly timed to coincide with any last-minute purchases your buyers need to make before their summer travels.

Once again, you can upsell your customers by offering irresistible, site-wide deals. Rapid flash sales seem to be particularly popular on Father's Day:

A Father's Day flash sale advertised on Instagram.

While we typically recommend that you give your customers ample time to take advantage of a deal, the occasional flash sale can make an impact. You may also want to use short and sweet discount codes that feature the word “dad”.

3. Back-to-School

Instead of one specific day, back-to-school promotions can encourage many weeks of increased revenue. We'd recommend offering these sales starting in mid-to-late August and running them through early September.

Since fast-growing children have a diverse set of needs, many ecommerce stores will be able to benefit from back-to-school sales:

A back-to-school sale advertised on Instagram.

If a youthful aesthetic is not ideal for your brand, you can always modify this theme to make it more seasonal. You could swap out your website's usual banners to feature your fall sales instead.

4. Black Friday

By now, the modern phenomenon of Black Friday is well-known. When Americans are resting at home, recovering from their Thanksgiving stupor – they shop.

They turn to their desktops (where purchases are most profitable) or their mobile devices to get a head start on their Christmas gifts. This makes it one of the most valuable days of the year for ecommerce businesses.

You can't go wrong with Black Friday sales. At this point, consumers expect them:

Macy's Black Friday sales.

In fact, you may even damage your image if you don't offer Black Friday deals. Since this is the most iconic flash sale of the year, we recommend alerting your customers well in advance about the terms of your promotions.

You can do this via email, on social media, and in your website's header. Additionally, you might want to reserve your boldest discounts for this day, since customers have come to expect more and more.

5. Cyber Monday

The term Cyber Monday was coined by the National Retail Foundation in 2005. It was meant to encourage buyers to shop online – and it succeeded.

Thanks to these efforts, the Monday after Thanksgiving now marks one of the most important online sales days of the year. Its continuing success proves that ecommerce has a bright future. This day has been so successful that it has now transformed into Cyber Week:

Cyberl deal days at Kohl's.

This provides the perfect opportunity to offer a wide variety of discounts. You can offer percentage-based site-wide sales, or promote free gifts to motivate your shoppers. If you have the resources, you'll likely want to re-brand your entire site so you can further maximize sales.

This might also be a good time to introduce new products or services, as it will help ensure that they make a splash. If you don't have the budget to go big for Cyber Week, you can also offer more modest deals, such as free shipping, content upgrades, or giveaways.

6. Boxing Day

Officially, Boxing Day is the day after Christmas. Its origins are rooted in charitable acts, but today it is often considered the ‘Black Friday of the UK'.

However, on December 26th, American shoppers may be just as likely to turn to their favorite online stores in search of ‘after Christmas deals':

A year-end flash sale advertised on Instagram.

This is likely because, similar to Thanksgiving, people are usually still on vacation. One unique benefit of this day is that you have plenty of flexibility when it comes to marketing it.

For example, you can use the term “after Christmas” or “end-of-the-year” to describe your sales. Since this will likely be the last promotion on the calendar, you may want to go big in terms of discounts.

Conclusion

If you’ve been searching for innovative ways to bring in new customers (and keep them coming back) regular promotions can be a perfect solution. However, it may seem daunting to generate original ideas for these temporary deals. That’s when you can lean on an ecommerce holiday calendar for help.

From Mother’s Day to Boxing Day, classic festivities offer great opportunities for profit. Modern ecommerce bonanzas such as Black Friday and Cyber Monday provide even more universal chances to boost your conversions.

For best results, don't forget to spread the word about your deals and make it easy for customers to join in using ‘buy now' buttons.

Do you have any suggestions for the best days to run ecommerce promotions? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, Pinterest, and LinkedIn.

3 Warning Signs that Your Business is Failing

There are almost always warning signs that your business is failing. Online stores generally don't collapse from one day to the next. If you've been selling online for a while and your business is doing well, there'll likely be plenty of warning if things aren't going well.

Knowing what those warning signs are will enable you to take action before it's too late. As such, you can respond before your business is losing money or you barely have any customers left. You likely won't get to that point if you act decisively.

In this article, we'll discuss three warning signs that your business is failing. We'll talk about how to tackle each of these situations and their potential causes. Let's get to it!

1. Sales Keep Falling Month After Month

Almost anyone that runs an online store will tell you that sales vary depending on the time of the year. Most stores do the bulk of their sales during the Christmas holiday season. In turn, this increased revenue can make up for slower months throughout the year.

A single month with low sales can be just a blip on your radar. However, if you notice that sales keep dipping over time, you're probably looking at a much larger problem.

Some potential causes for sales numbers dropping can include:

  • Focusing on seasonal products. If your store focuses on seasonal products, it stands to reason they'll only sell well during that specific season. Outside of those weeks or months, you're probably looking at low sales across the board.
  • Your prices aren't in line with the competition. In some cases, prices can fall across an entire niche due to new, cheaper products entering the market. If you plan on having a higher price point, you need to justify it with higher product quality.
  • Your product quality is dropping. If your store's products leave consumers unhappy, bad reviews and a lack of return customers will quickly start to affect your sales numbers.
  • There's a problem with your online store. In many cases, low sales can stem from problems with your store, such as long loading times or an overall poor customer experience.

Significant dips in sales can be scary. However, if you pay attention to your store's metrics, you can easily spot when the downward trends begin. Then, you can use that information to figure out the problem (and turn it around).

If your store's sale numbers suddenly fall to zero, that usually points toward a technical issue with whatever ecommerce solution you're using. Having an ecommerce solution that enables you to set up simple, customizable checkout pages (such as Buy Now Plus) can prevent technical failures from happening:

A Buy Now Plus checkout screen

Using an ecommerce solution that you can quickly troubleshoot is essential to running a successful online store. That way, if you encounter technical issues, you'll be able to fix them quickly and not miss out on potential sales.

2. Bad Reviews Are Piling Up

Bad reviews can be catastrophic for an online store. A slew of negative feedback can be enough for sales to take a significant downturn, even if the comments themselves are inaccurate:

Multiple bad reviews can be warning signs that your business is failing.

Getting bad reviews is unavoidable if you run an online store for a long time. However, if you're treating customers correctly and offering outstanding products, negative feedback shouldn't outweigh positive comments.

If you run an ecommerce store, you'll need to track two different sets of reviews. Those are:

  1. On-site product reviews: These are the reviews that customers leave for specific products and services. Negative feedback should tell you which service areas your consumers find lacking.
  2. Reviews on third-party websites: Tracking these reviews can be hard unless your company profile is on platforms such as Google My Business or the Yelp website. However, regularly searching for your business' name should enable you to find out what customers are saying about you around the web.

Paying attention to negative feedback is essential because you can be confident that many potential customers will be reading it. A staggering 91% of consumers actively look for reviews before making a purchase. If they see a lot of negative comments, they may choose not to use your business.

If your reviews include ratings, we recommend that you start paying close attention if those numbers fall below 4.5/5 or the equivalent on a ten-point scale. It's essential that you look for repeating complaints in reviews so you can identify pain points with your services and solve them.

3. You Have No Repeat Customers

For many businesses, repeat customers are the ones that keep the ship afloat. Once you convince a consumer to make that first purchase, the chances that they'll make another one are as high as 60 to 70%. Moreover, retaining existing customers costs significantly less than attracting new ones and marketing to them.

If you've been running an online store for a while and you lack repeat business, that doesn't bode well for the future. In most cases, it means one of a few things:

  • You're not selling products or services that lend themselves to repeat purchases.
  • Customers are not satisfied with the quality that you offer.
  • Your customer service experience is lacking and users don't feel heard.
  • The purchasing or shipping experience is not user friendly.

Paying attention to customer testimonials and reviews should enable you to spot all of these issues well before your company goes bankrupt. Not having repeat business might not mean that your store will go under. Still, in a best-case scenario, it severely limits your growth potential.

Conclusion

There are almost always warning signs that a company might go under. Many store owners only pay attention to profits. While that's not necessarily a bad thing, you might miss obvious warning signs that your business is failing.

Some of the most common warning signs for a failing online business include:

  1. Sales keep falling month after month.
  2. Bad reviews are piling up.
  3. You have no repeat customers.

Do you have any questions about turning a failing business around? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook,Pinterest, and LinkedIn.

What You Need to Know Before Starting an Online Business

In a world currently driven by eCommerce, now is an excellent time for starting an online business. Learn what you need to know before getting started!

With the world increasingly becoming a digital-first environment, now is an excellent time to consider starting an online business. However, doing so is no easy task, and it's essential to make sure that you're adequately prepared.

Fortunately, doing a solid amount of research and planning can help ensure that your company succeeds. While errors and mistakes are inevitable, you can reduce your missteps and challenges by taking a strategic and careful approach.

In this post, we'll start by discussing the benefits of starting an online business. Then we'll cover five key tips to consider before you get started. Let's jump in!

The Benefits of Starting an Online Business

There are many benefits to starting an online business that can make it a rewarding and lucrative professional path.

Firstly, customers increasingly turn to the internet to find the products and services they need. You can purchase virtually anything you need online, from groceries and clothing to consulting and professional services:

The Amazon homepage.

Another benefit of an online business is reaching a global audience. You aren't limited to the geographical location of your establishment, nor do you have to deal with costs such as office space rental.

Furthermore, starting an online business can be pretty inexpensive once you have your product or service. You only need to account for a domain name, hosting, and web design and development costs. With the right small business tools, these aspects become easier to manage.

This isn't to say that starting an online business is easy. Certain disadvantages can come with it, such as a crowded online space that makes standing out from competitors difficult. Moreover, you'll need to understand digital marketing trends and techniques.

Fortunately, there are ways to prepare yourself to overcome such obstacles with relative ease. Proper research before launching your business can help increase the likelihood of success.

What You Need to Know Before Starting an Online Business (5 Key Tips)

Now that we've covered the benefits of starting an online business, it's time to dig into what you should know before you do. Here are five tips you can use to make it a productive and profitable endeavor!

1. Take the Time to Create a Detailed Business Plan

With any business, it's crucial to dedicate time to market research and developing a sound business plan. Doing so will help you identify concrete goals and determine how to measure your performance and progress as you grow.

There are a variety of elements that your business plan should cover, including:

  • Your target audience and customer personas
  • An executive summary and mission statement
  • A market analysis
  • Financial planning and a budget

You can make the process easier by using a business plan template:

A business plan template.

The more comprehensive and detailed your business plan, the easier it will be to get your company off the ground. Ideally, we recommend starting with a two to five-year plan.

2. Start With a Service Before Moving Onto Products

It usually makes sense for most online businesses to start by selling services, then eventually moving to products. Services tend to require less investment and development.

Once you get your footing, you'll be in a more stable position to expand and scale your business to incorporate products. This approach can also make it easier for you to find and nurture customer relationships to learn about your target buyers and their most important needs.

3. Invest in Website Design and Search Engine Optimization (SEO)

When running an online business, your website is of utmost importance. It influences how customers perceive your brand. Your site also affects your engagement and conversion rates.

Therefore, a large portion of your focus should be on developing a high-quality website optimized for users and search engines. It's also a good idea to select a premium WordPress theme to showcase your products and services in a professional, reliable light.

There are plenty of free options available in the WordPress theme directory. You can also use marketplace sites such as Envato:

The Envato website.

However, even the most beautifully designed website won't help drive sales if customers cannot find it. This is why it's also essential to invest in Search Engine Optimization (SEO).

It's important to make sure your content is correctly optimized for Google best practices and ranking signals. You can do this is by installing a plugin such All In One SEO (AIOSEO):

The AIOSEO WordPress plugin.

You can also use PageSpeed Insights to analyze your site and identify opportunities for improvement. Knowing which tools to use can go a long way in optimizing your website.

4. Focus on Optimizing the Customer Experience

You can't have a successful business without satisfied customers. Therefore, it's crucial to provide a positive User Experience (UX).

This process can include creating a seamless checkout process with plenty of payment gateway options. We also recommend minimizing the number of steps needed for customers to complete their purchases.

One of the best ways to do this is with buy now buttons:

An example of a buy it now button.

You can easily add one of these elements to your site using our Buy Now Plus plugin:

The Buy Now Plus website.

You can quickly design and create your own buy now buttons to use across various channels. Then your visitors can check out immediately, helping to increase revenue.

5. Social and Email Marketing Are Key

Social media and email marketing are powerful, cost-effective solutions for generating brand awareness, driving traffic to your website, and reaching your target audience. It's wise to develop a marketing strategy that incorporates both platforms.

We recommend figuring out which platforms your target audience uses most and focusing your campaigns there.

For example, Facebook Advertisements can be highly effective and affordable:

A DreamHost Facebook ad.

You can even sell directly from social media, whether you have a website or not. Regardless of your strategy, it's crucial to create a strong social media presence that is consistent with your branding.

Social media and email can also be incredibly effective for engaging your customers through targeted messaging. You might consider starting an email newsletter to help promote your brand, expand your reach, and drive traffic to your site.

An easy way to do this is to use a tool such as ActiveCampaign:

The ActiveCampaign logo.

This email and digital marketing platform can help you create and grow your subscriber list. You can also use it to collect leads, track email marketing analytics, and design custom customer experiences across every channel.

Conclusion

In this digital era, now is the perfect time to consider starting an online business. However, knowing where and how to begin can be difficult. Fortunately, all it takes is a little research and planning.

As we discussed in this post, here are five tips to consider before starting an online business:

  1. Spend time creating a detailed business plan.
  2. Start by offering services before moving onto products.
  3. Invest in your website design and SEO.
  4. Focus on optimizing the customer experience and checkout process.
  5. Social media and email marketing are key.

Do you have any questions about starting an online business? Let us know in the comments section below!

4 Ways Small Ecommerce Businesses Can Use Big Data

The amount of data that business owners can use is constantly growing and becoming more complex. This can spell trouble for a business that isn’t equipped to manage or utilize the available information.

Fortunately, the potential benefits of big data far outweigh the negatives, and this is equally true for small ecommerce businesses. With adequate planning and clear objectives, you can leverage big data in multiple ways.

In this post, we’ll explore four ways to make big data work for you. These applications are goal-oriented, require little upfront investment, and deliver speedy returns. Let’s take a closer look!

An Introduction to Big Data (And Why It Matters)

In a nutshell, big data refers to large volumes of information. These are data sets so substantial and complex that they are unwieldy and difficult to manage with traditional methods.

Big data can be structured or unstructured. Structured data includes customer contact information, transaction histories, or anything that can fit neatly into a spreadsheet:

A balance report is an example of structured big data.

In contrast, unstructured data includes social media content, customer reviews, or anything without a predefined format. The latter can require more advanced storage techniques such as data lakes.

Both of these types of big data are important for small business owners because of the valuable insights they can provide. Learning more about your customers and their behaviors means you can offer better services and streamline your operations.

Since so much business happens in the digital world, big data affects small business owners just as much as giant corporations. Let's now see how your small ecommerce venture can utilize this information.

4 Ways Small Ecommerce Businesses Can Use Big Data

There are so many ways that small businesses can utilize big data, and it would be overwhelming to take all of them on. The applications we’ve listed here are starting points for improving customer retention, boosting sales, and making your processes more efficient.

To collect big data, we recommend using software such as AFS Analytics:

You can collect big data with AFS Analytics.

This powerful tool uses real-time monitoring and reporting to show you customer data related to engagement, conversions, buyer journeys, and more. We'll also explore some free data collection methods later in this article.

1. Improve Customer Service

Quality customer service is one of the most crucial elements of running any successful business. When customers feel taken care of, they’re more likely to recommend the business to others and become repeat buyers.

One of the major advantages of doing business in the digital age is that almost all consumer interactions can be turned into learning opportunities. Each time a customer makes contact, whether to ask a question, make a complaint, or leave a review, you can use the event to improve customer service.

You might utilize big data by monitoring response times across various communication channels. Customers have different wait time expectations for each platform.

For example, consumers using live chat will wait an average of 35 seconds for a response before leaving. By monitoring your communication delays across all channels, you can identify any weak spots.

2. Create Buyer Personas

Buyer personas are important tools for any business. They are fictional representations of your target audience.

These representations can contain superficial information such as ages, locations, genders, and job titles. They can also focus on more nuanced information like challenges, desires, and objections.

Customer personas can be useful for ecommerce businesses because they help with personalization and targeted marketing — the modern consumer has little patience for marketing that isn’t relevant.

A straightforward, free way to create buyer personas is to use Google Analytics. You can take a look at the location, gender, and interest data in the Demographics section to understand your ideal customers:

Demographics with Google Analytics.

To get the most of the demographic data available to you, you may have to tweak a few settings. However, there are some clear instructions that make the process easier.

3. Decrease Cart Abandonment

Cart abandonment is one of the main reasons that ecommerce businesses lose sales. This Baymard Institute study showed an average abandonment rate of almost 70%. Therefore, improving the checkout experience could be very worthwhile for your company.

A major reason for cart abandonment is the various hurdles a customer must overcome to complete a purchase. Factors such as load times, pop-ups, finding the checkout button, or too many input fields to complete can create friction.

As such, reducing friction is one of the most effective ways to decrease cart abandonment and increase sales.

You can use big data to reduce friction in several ways, and you don’t need anything more powerful than Google Analytics. The platform has a Conversions and Shopping Behavior tab that displays this data:

Using big data to identify cart abandonment with Google Analytics.
Image source: SaleCycle

To identify friction in your sales process, investigate when customers leave your site. Look closely at which stage consumers abandon the buying process, and you can identify trends.

For example, if a consumer has added items to a cart, they may just be shopping on multiple sites simultaneously. If they’ve made it to the checkout page and then left, there may be too many obstacles in their way.

4. Personalize the Customer Experience

Personalization is key to doing business. Consumers even expect it, especially with ecommerce.

For example, a study found that 80% of consumers like to receive emails with product recommendations similar to previous purchases they’ve made:

Amazon product recommendations.

In addition to targeted marketing, you can personalize the customer experience by using a visitor's preferred currency and language. You can even use greetings for repeat buyers to encourage loyalty and win their business in the long term.

Using surveys is a great way to gather tons of relevant data about consumer preferences. You can then utilize this information to personalize their experiences.

Conclusion

Big data is powerful. Massive corporations and small businesses alike can use it to improve their operations and make better-informed decisions. However, this information can also be overwhelming without a clear plan of action.

Let’s take another quick look at how small businesses can take advantage of big data:

  1. Improve customer service to upgrade the buying experience and earn customer recommendations.
  2. Create buyer personas to better understand your customers and improve marketing.
  3. Decrease cart abandonment by identifying points of friction and improving your conversion rates.
  4. Personalize the customer experience to encourage consumer loyalty.

Do you have any questions about big data for small ecommerce businesses? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, Pinterest, and LinkedIn!

5 Things to Stop Doing Now if You Want to Succeed

Running a business is rarely easy. With so much to handle, it can be hard to build a comprehensive strategy. The pressure to make all the correct moves can be overwhelming.

Fortunately, it's not always about getting it right. Sometimes, knowing what you're doing wrong can be the key to success. By understanding where you can boost your performance, you can take your business to the next level.

In this article, we'll walk you through five things that hinder success. We'll also give you a few tips on how you can improve. Let's go!

1. Ignoring the Competition

Let's be honest: no matter how small your niche is, there will always be someone else you need to measure up to. You can't ignore how your competition is doing – no matter how confident you are in your product.

If you discount other companies, you could be losing out on a lot of valuable information. For example, let's say they run a wildly successful campaign. By taking note of what they did right, you can improve your business's performance too.

You can consider Williams Sonoma as an example of this. Since Thanksgiving is a food-centric holiday, many cooking sites are competing for shoppers' attention. However, while most of them just advertise sales, Williams Sonoma improves on that model with cooking tips as well:

An example of a Williams Sonoma ad that improves on the competition.

However, try to remember that this goes both ways. Other companies are probably watching your performance to improve on their own. By paying close attention to what others are doing, you can tune in to the most successful strategies for your niche.

2. Straying Away From Your Brand Identity

Your brand identity is a mix of many things: the tone of your ads, your logo, and even your font choice. Consistent presentation of these elements is crucial to a buyer's ability to recognize your company. Thus, while going in a new direction may be tempting, it can also harm your business.

This is largely because it may confuse your customers. For example, let's say your social media's tone of voice is playful while your blog is serious. This could be off-putting to new visitors, especially if they're already invested in the buyer's journey.

We're not saying that rebranding is a bad move. However, if you're shifting gears without a clear and intentional plan, you could risk losing potential buyers.

We recommend that you put together a style guide for your content. This may include guidance on what type of language you should use or topics you typically cover. That way, you can reference it before publishing anything and ensure that you're staying on track.

3. Focusing All Your Energy on One Channel

With so many ways to communicate in our modern world, it can be hard to keep up with all of them. Your own website, different social media pages, and traditional advertising can be a lot to handle. As such, it's not unusual to feel like you need to focus on a single channel.

Unfortunately, this isn't usually the best plan. Different platforms have different audiences. Thus, putting all of your efforts into one channel could mean you're missing out on opportunities to make more sales.

One way to combat this is with a content calendar. You don't necessarily need to update every account every day – as long as you're spreading your marketing across many channels, you're opening up new ways to reach new customers.

By the same token, you may also want to consider giving your users an easy way to purchase your products across different channels. If you're looking for a tool to help you do so, we recommend our own Buy Now Plus service:

The Buy Now Plus banner.

With Buy Now Plus, you can add buy now buttons almost anywhere – and you don't even need a website to do it. By providing visitors with a secure checkout regardless of how they find you, you can capture more conversions than ever before.

4. Resisting Investments Into Your Business

If you're like most business owners, chances are, you have a budget. This can be especially tight if you're still a relatively small company. However, as the old saying goes, sometimes you have to spend money to make money.

We're not saying that being mindful of your money is a bad thing. Nevertheless, doing so isn't just about saving cash – it's also about knowing where to spend it.

That's why we recommend you invest in resources that can support your business. If your shipping times are struggling, for example, you might want to think about hiring someone to help you out. By the same token, upgrading to a faster web host could dramatically improve the user experience.

If you're not sure which tools are right for you, we recommend that you take full advantage of free trials. That way, you can see how well a certain resource can support your business before you commit to it.

Finally, like most things in business, there's always a chance of failure. You may invest in a tool that doesn't work out for you – and that's okay! Just try to understand why it wasn't a good fit and keep that information in mind for your next investment.

5. Ignoring Your Analytics

Your company's success doesn't have to be a guessing game. Nowadays, analytics are available nearly everywhere, ranging from your social media profiles to your website. If you're ignoring this information, you could also be ignoring a clear path to improvement.

Even if you feel like you understand your performance, getting confirmation never hurts. Additionally, if you find out you're not doing as well as you thought, you can catch the issue early before it really starts affecting your sales.

An easy way to get started with this essential data is through Google Analytics:

A sample Google Analytics dashboard.

Google Analytics can provide you with a broad overview of your audience. You can also zone in on more specific metrics such as demographics, meaning you'll be able to get very specific with your targeted marketing.

If you're not interested in analytics, we highly recommend that you stay in touch with your customers. Ask for feedback and reviews whenever you can. That way, you can stay informed about how your brand is performing.

Conclusion

Success is rarely a straight path. However, that doesn't mean that you can't avoid a few wrong turns along the way. By understanding which actions can harm your performance, you can help your business succeed.

In this article, we covered five things that hinder success:

  1. Ignoring how your competition is performing.
  2. Having an inconsistent or muddled brand identity.
  3. Focusing your efforts on a single channel and ignoring the others.
  4. Being too wary of potentially rewarding investments.
  5. Ignoring the crucial data that analytics can provide.

Do you have any questions about the issues covered in this post? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, Pinterest, and LinkedIn.

Understanding Chargeback Fraud (And How to Prevent It)

Credit cards and other similar payment methods are used for the majority of online transactions. While they're way more convenient and efficient than cash, they're also vulnerable to chargeback fraud.

As a business, chargeback fraud can cost you a lot of money.

Fortunately, there are a few measures you can take to protect yourself against fraudsters. The best thing is these measures are relatively simple to set up, so they’re an option for businesses of all sizes.

In this article, we’ll discuss what chargeback fraud is and how it can hurt your business. Then we'll look at some ways you can prevent it. Let’s get started!

What Chargeback Fraud Is (And How It Can Hurt Your Business)

Sometimes referred to as “friendly fraud”, Chargeback fraud is when a customer purchases a product or service with their own credit card, then issues a chargeback request with their credit card provider.

The customer receives a refund, and the business gets a fee.

In most cases, Friendly fraud is the result of legitimate shoppers forgetting they've made a purchase, hence the “friendly” part of the name. But there's nothing friendly about intentional chargebacks.

Some fraudsters see chargebacks as a way of making some easy cash at the expense of big banks. However, businesses can also be victims of this crime. Chargeback fees can cost businesses up to three times the original transaction value, adding to what is often an already long list of expenses.

Regardless of the intent, though, chargebacks can hurt your business big time.

According to an article by CNBC, friendly fraud is on the rise and will become an even bigger problem for businesses in the near future. Therefore, it's vital that you prepare to deal with it and implement some ways to avoid it.

How to Prevent Chargeback Fraud (3 Tips)

To help you reduce the frequency of friendly fraud within your business, we’ve put together three key ways to prevent it.

1. Remind Customers About Recurring Payments

Recurring payments occur when a customer gives a business permission to automatically charge them for a repeat purchase.

This is a common model for membership and subscription businesses because it saves both time and money. The customer only needs to make one order, and then transactions can be processed automatically whenever necessary.

It's common for customers to agree to recurring payments but forget about the agreement after a while. This can lead to them issuing chargeback requests.

One way to avoid this problem is by sending customers automated reminders about upcoming recurring payments. This can help them remember agreeing to the purchase when they see the charge to their credit card.

REMINDERS

2. Use Clear Transaction Descriptions

Transaction descriptions are what the customer sees on their credit card statement. It's important to make sure that these descriptions are clear so that the customer can easily recall making the purchase.

statement transactions
A transaction description from a statement.

First, let’s take a look at how not to write a transaction description. Avoid using long strings of digits like invoice references or order numbers. Not only do these types of descriptions look a bit suspicious, but they can also confuse the customer and make it very difficult to tell where the purchase came from.

Ideally, a good transaction description should include three pieces of information:

  1. Your business name. This can help the reader connect the description with your business.
  2. Your website or physical address. This can give the customer an idea of where they were when they bought the item.
  3. Your contact details. This can give the customer a way to follow up the charge.

However, most of the time you'll be limited to a small number of characters. Use them wisely.

When writing descriptions, think about what you would want to see as a consumer. If your current layout confuses you, it'll probably confuse the customer even more, so try to simplify it a bit.

3. Use Credit Card Verification

Credit card verification, also known as authentication, is the process a merchant takes to ensure that a purchase is being made by the card owner.

Verification is an effective way to reduce the chances of a buyer either putting the incorrect number in or using a stolen card. Both of these scenarios are likely to result in credit card companies receiving refund requests.

Fortunately, our Buy Now Plus service operates on top of Stripe, which is one of the largest and most secure online payment systems.

Stripe homepage

Stripe has a variety of security measures in place. This includes chargeback protection, verification checks, and other anti-fraud features.

With Buy Now Plus and Stripe, you can accept credit card payments from anywhere, whether you're selling on social media or through email marketing. You can also rest assured that your business is protected against fraud.

Conclusion

Chargeback fraud is a major problem for a lot of businesses. However, there are a few key measures you can take to protect yourself.

These practices are affordable and relatively simple, so you may find them fairly straightforward to implement.

In this article, we covered three ways to prevent friendly fraud:

  1. Remind customers about recurring payments. This can help prevent chargeback fraud, which occurs when a customer disputes a purchase because they forgot they agreed to it.
  2. Use clear transaction descriptions. By doing this, you help reduce the chances of a customer misunderstanding what they are buying.
  3. Implement credit card verification. This prevents users from using someone else’s credit card and can also assist you if you are faced with a hefty fee.

Do you have any questions about chargeback fraud? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Create a Perfect Sales Page (5 Key Tips)

A sales page operates as a one-page ad for your product or service. When someone visits this part of your website, they’re already thinking about buying from you – they just need a little push.

Your sales page must emphasize the benefits of your product, answer any misgivings the potential customer might have, and (above all) make it easier for them to commit. Fortunately, this isn’t hard to achieve with a few proven techniques.

In this post, we’ll go through five critical tips for building the perfect sales page. You’ll learn how to create a sales page, how to improve it, and how to get people to take the next step. Let’s get started!

Why It’s Vital to Fine-Tune Your Sales Page

Think about the last time you visited a sales page. It may have been for a piece of software, new technology, clothing, or even furniture. Did you decide to buy the product? Why or why not?

A sales page is important because it is the very end of a sales funnel. All of your marketing efforts are often focused on bringing leads to this key page. Once there, you’ll need to encourage them to take that final step and make a purchase.

An example of a sales page.

While a sales page may often look simple, there’s an art to building one that’s effective. The sales page for the HTC Vive (pictured above) doesn’t just describe the product. It also creates a value proposition (“gifts worth over $100”), makes it easier to buy (“Pre-order”), and addresses potential misgivings (“Get details”).

How to Create a Perfect Sales Page (5 Key Tips)

When optimizing your sales page, it might help to think about it like an ad you’d see in a magazine. It has to be compelling enough to encourage people to read it, and it needs to give them all the information they require to make an educated decision.

Let’s take a look at some tips for doing just that!

1. Punch Up Your Headlines

On the web, most people scan each page in an “F” shape. They read headlines, loosely scan the body, and then look at the conclusion. This behavior has many ramifications, including that it’s a mistake to write your headlines solely for search engine optimization purposes.

Instead, headlines should be written first and foremost for human visitors. They need to be simple, interesting, provocative, and useful. Your goal is to deliver immediate value to the customer, describing what they stand to gain from purchasing the product or service on offer.

For example, this sales page has an obvious value proposition – you can make dinner faster:

An example of a strong headline on a sales page.

You can use tools such as CoSchedule’s Headline Analyzer to improve your headlines, making them more evocative, emotional, and transparent.

2. Deliver a Clear Call To Action

A call to action (CTA) tells a customer what to do next. On a given landing page, your primary CTA could be:

  • “Call us for more information!”
  • “Start a live chat!”
  • “Sign up for our email newsletter!”
  • “Buy Now!”

A CTA increases conversion rates because it lets the customer know what the “next step” is. Any time a customer is uncertain, you risk losing the sale. They may get distracted, or they might just not know where to go or what to do.

If you look at the following landing page, you’ll see that the CTA (“Watch Demo”) is as straightforward and visible as possible:

An example of a CTA on a sales page.

On a sales page, your CTA is generally a “buy now” button. This element provides a simple, clear, and effective way to increase conversions.

3. When Possible, Personalize

80% of customers prefer websites that deliver personalized experiences – those that are tailored to each customer. By creating an experience that is more likely to be relevant, you can increase sales.

Some companies personalize their sales pages by tailoring them to each customer’s location. Other websites use tracking cookies to detect the user’s prior behavior (such as products they liked) so they can promote relevant items. The more information you have about a user, the more customized your page can be.

A personalized experience can be as simple as geographically targeting the user’s location, or as complex as tracking their prior purchases. If a user is already logged in to an account, they can also be addressed directly (“Welcome back Kim!”) to make your website feel less impersonal.

4. Add Reviews and Testimonials

Why should a customer trust you? They may have never heard of you or your product before. Fortunately, reviews and testimonials can build trust with a company in a way that other marketing techniques often cannot. When readers relate to a reviewer and their problems, it primes them to see your business as a solution.

For example, this slideshow of testimonials highlights how the product can improve a company’s operations:

An example of testimonials on a sales page.

Rather than just describing how their product can help, this business lets you see the perspective of their existing (happy) customers.

Therefore, it’s smart to consider adding some of your company’s best testimonials to your sales page. As potential customers dig further into information about your product, they’ll see that it has helped customers just like them.

5. Make Sure Your Page Works on Mobile Devices

Mobile sales make up about 73% of all sales today. Still, many companies build their websites on desktop computers or laptops. It’s easy to forget that a sales page doesn’t just need to function on a mobile device – it has to look just as good on small screens as on large ones.

One way to do this is to be deliberate about your “above the fold” content. This is the text, images, and other elements that appear immediately on a user’s screen before they scroll down the page. This content should make your primary value proposition clear, and should be short and simple so it’s immediately viewable to visitors on mobile devices.

It’s also important to test your landing page on all the platforms you can, including on mobile devices. A “responsive” or “mobile-friendly” design will tailor itself automatically to whatever platform is being used, rather than requiring multiple versions of the website for each platform.

Conclusion

Your sales page is an incredibly important stop on the buyer’s journey. It’s the best place to increase conversions, so you need to make sure it’s well designed, clear, and compelling.

You can improve your sales page by following these tips:

  1. Make your value proposition clear through better headlines.
  2. Deliver a clear CTA to encourage the customer to buy.
  3. Personalize your page to increase relevance and engagement.
  4. Add testimonials to build trust and legitimacy.
  5. Ensure that your page works properly across all platforms.

As a customer, what makes you stop at a sales page? What does it take to get you to convert? Comment below and tell us about your favorite tricks of the trade!

If you liked this post, be sure to follow us on Twitter, Facebook, Pinterest, and LinkedIn.

How to Accept Donations Online (Everything Nonprofits Need to Know)

Many people prefer to complete tasks online. From scheduling appointments to paying electric bills, if users can't do it virtually, they might not do it at all. This same mentality can hold true when it comes to making donations.

Fortunately, enabling your nonprofit to accept donations from your website is a simple process. In fact, once you're online, you may find it's easier and more effective than using mailers or in-person events.

In this post, we'll explore why you should consider accepting online donations. Then we'll show you how to receive contributions using Buy Now Plus. Let's get started!

Why You May Want to Accept Online Donations

These days, many people prefer online donations and don't always have cash or checks at hand. If you're not able to accept online contributions, you're making it difficult, if not impossible, for these people to support your organization.

Enabling online donations can also help you to reach a wider audience. Rather than relying on more traditional methods, you can share your website across social media and email campaigns.

You'll also make it easier for your followers to share your information with their own networks:

Austin Pets Alive has several donation buttons on its website.

Finally, handling donations online can cut down on your paper usage. You can reduce or eliminate your reliance on paper mailers, saving you money on postage costs.

Accepting online contributions is also a significant first step for transitioning to paperless bookkeeping. As such, this method can be advantageous for environmentally conscious businesses.

How to Accept Donations Online (In 3 Easy Steps)

Now that we've covered the benefits of accepting online donations, let's look at starting the process with Buy Now Plus.

1. Sign Up for Buy Now Plus

When you sign up for Buy Now Plus, you'll be asked to connect your Stripe account. This step provides you and your donors with a secure payment gateway.

If you don't have a Stripe account, you'll be able to create one during the Buy Now Plus setup process:

Signing up for a Buy Now Plus account.

If you already have a Stripe account but would like to create a new one for donations, you can also handle that at this time.

Buy Now Plus enables you to add more than one Stripe account, which could come in handy for organizing your accounting.

2. Design Your Donate Button

Now that you have your Buy Now Plus account ready, it's time to create your first donation button. Start by logging in to your account and navigating to the Buttons page. Then, click on the Add New button.

Here you can add the basic information about your button. This is also where you'll choose which Stripe account to use with it:

How to create a new button in Buy Now Plus

You may want to set the price to Variable using the dropdown menu. This setting enables your donors to choose how much they'd like to give.

Alternatively, you might create a few buttons with preset amounts to encourage donations:

Changing the price option from fixed to variable.

Under the Advanced tab, you can change the text on your button. You can also set a URL that will direct users to a new page once they complete their donations:

How to change the text on a donation button.

Once you're satisfied with your button, click on the Create button to save it.

3. Share Your Button Everywhere

Finally, you can start sharing your button with your network. Buy Now Plus makes it easy to embed your button anywhere you can add a link.

You may want to start by adding the button in a few places across your website. You might include one in your main navigation menu as well as above the fold on your homepage.

It's also a smart idea to create a landing page dedicated to accepting donations.

You can still share your donation button even if you don't have a website. If you're active on social media, that's a great place to start. You can also include a donation button in your email campaigns.

Regardless of where you'd like to place your button, the process is pretty similar. Simply click on the Share button to the right of your donation button. You'll see a pop up with a link and an embed code:

Embed options for Buy Now Plus.

You can also use the social buttons to go directly to the platforms you'd like to share on.

Conclusion

Accepting donations online can be a smart move for any nonprofit. Your donors will likely appreciate the convenience, and it may even save your organization some time and money. Best of all, it's easy to get set up using Buy Now Plus.

Let's recap the three steps to accepting online donations:

  1. Sign up for Buy Now Plus.
  2. Design your donate button.
  3. Share your button everywhere.

Do you have questions about receiving contributions online? Ask us in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Keep Your Ecommerce Customers Safe (4 Tips)

If you own an ecommerce business, chances are the threat of a data breach is never too far from your mind. This is no surprise, considering how serious the consequences can be when information falls into the wrong hands.

While the possibility of exposing user information is a scary one, you're certainly not powerless to keep your customers safe.

You can significantly lessen the chances of a data breach by processing payments securely and following other safety best practices.

In this post, we'll look at why protecting personal information is so important for ecommerce businesses. Then, we'll share four tips for keeping your customers safe. Let's go!

Why Protecting Customer Information is Crucial

Perhaps now more than ever, data privacy has become a central concern for anyone who spends time online. Unfortunately, this wariness is in response to a rising number of data breaches, which has been trending upwards since 2005.

Ecommerce sites may be especially attractive to bad actors as they're likely to store payment details as well as personal information.

Stolen data is not only a concern for the owners of the information, but it can also have serious consequences for your business.

The financial impact can be especially devastating, as the cost to recover can be pretty high. In 2020, the global average cost per data breach was $3.86 million.

In addition to taking a financial hit, you could lose the trust of your existing customers, who may take their business elsewhere. These customers may also warn their networks against doing business with you, resulting in further losses.

How to Keep Your Ecommerce Customers Safe (4 Tips)

Now that we've discussed the seriousness of a data breach, let's look at a few tips you can use to keep your business and customers safe.

1. Process Payments With Buy Now Plus

Since payment information is especially sensitive, you may want to make protecting it your first priority.

Using a tool like Buy Now Plus will not only make the buying process easier for your customers, but it will also provide additional security as it's built on top of Stripe:

Buy Now Plus uses Stripe to keep payments secure.

Stripe is a very secure payment solution. All transactions processed through it are Secure Socket Layer (SSL) protected to keep data safe while it's being transmitted. Moreover, credit card numbers are encrypted and kept secure in Stripe's data center.

Getting started with Buy Now Plus is quick and easy, even if you don't have a Stripe account yet. To get started, click on the Connect to Stripe button on the Buy Now Plus login page.

Then, you'll be prompted to enter the email associated with your Stripe account. If you don't have one, any email will do:

The login screen for Buy Now Plus.

On the next screen, you'll create a password for your Stripe account. You'll then need to secure your account using a mobile number. Enter the code that you'll receive via text to continue.

At this point, you can either connect to an existing Stripe account or create a new account to use with Buy Now Plus:

Connecting a Stripe account to Buy Now Plus.

Next, you'll need to enter some details about your business, as well as some personal information.

When you're ready, you can connect your new Stripe account to Buy Now Plus.

2. Control Access With Strong Passwords

Chances are you protect sensitive information with passwords, so you'll want to be sure they're up to the task. Your best strategy for this is to follow some simple password best practices:

  • Never use the same password for more than one account.
  • Ensure that passwords are both long and complex.
  • Change passwords regularly.
  • Avoid sharing passwords.
  • Never write passwords down.

You might also consider implementing Multi-Factor Authorization (MFA). MFA adds an additional security challenge after an individual has entered this password.

This challenge could be answering a security question, entering a pin, or using a one time password (OTP) provided via text or email.

If you'd like to add this functionality to your WordPress site, you can use a plugin called WP 2FA:

The WP 2FA plugin which adds two factor authorization.

This free plugin is easy to set up and supports several OTP-generating apps. You can also configure it to force users to set up MFA immediately or give them a grace period.

3. Collect Only the Information You Need

Simply put, hackers can't steal information that you don't have. For this reason, it's best that you only collect the information needed to provide an efficient service. Remember that you can always ask for additional details later.

Aside from security concerns, asking for too much data up front can contribute to a poor customer experience. The last thing you want is to be losing customers during your signup or checkout process.

If you've already collected information you don't need, you might want to delete it now.

You'll not only keep your customers safer, but this can also help you comply with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Take the time to carefully consider what information you truly need. You may want to develop guidelines for the collection, storage, and eventual deletion of customer data.

Firm policies are beneficial if you work with a small team to ensure that everyone is on the same page.

4. Keep Your Software Up to Date

Outdated websites and software make desirable targets for hackers. Once word gets out about a vulnerability, it will likely be exploited quickly.

To keep your website safe, it's important to be vigilant about any updates developers release for the software and tools you use.

You'll want to be especially aware of any emergency patches which are often issued in response to a potential threat.

You can be even more proactive about this by regularly checking your software vendors' websites for any updates you may have missed. Ensuring that all of the plugins on your site are updated on a regular basis can help keep your site safe.

Conclusion

As the owner of an ecommerce business, you have an obligation to your customers to keep their private information secure. Fortunately, there are ways to protect both your customers and your company.

Let's recap the four tips we shared for protecting user data:

  • Process secure payments with Buy Now Plus.
  • Control access with strong passwords.
  • Collect only the information you need.
  • Keep your software up to date.

Do you still have questions about keeping your customers safe? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

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