How to Improve Sales With Social Media Content (4 Tips)

Social media represents a huge opportunity for any business owner. After all, there are over 2.7 billion monthly active Facebook users and 69.3 million Twitter users in the US alone. However, if you don’t plan your social activities carefully, it’s easy to let that opportunity go to waste.

Fortunately, there are tried-and-tested methods and tips proven to help improve your sales with social media content. By leveraging this advice, you can ensure that the time you spend on these platforms has a direct, positive impact on your profits.

In this post, we’ll discuss why social selling is more than simply posting your products across Facebook and Twitter. We’ll then share four actionable tips that you can implement today to maximize your profits. Let’s get started! 

An Introduction to Social Selling (And Why It’s Important)

Despite its name, social selling isn’t always about posting your products and services to social media. While it’s smart to keep your followers in the loop regarding new launches, discounts, and other product-related developments, this is only part of a successful social strategy. 

If you really want to smash your sales targets, we recommend using these platforms to build brand awareness and connect with prospects. You can also develop relationships with both new and existing customers by responding to their comments on platforms such as Twitter:

An example of a brand interacting with clients on social media

By actively engaging with your target audience in a positive and helpful way, you can increase the chances that yours is the first company that person considers when they’re ready to make a purchase.

Social selling can also be an effective way to keep existing customers engaged and encourage them to remain loyal to your business, rather than defecting to your competitors. 

How to Improve Sales With Social Media Content (4 Tips)

Social media has grown into a powerful marketing tool. If you’re ready to improve your sales, then here are our top tips for success:

1. Do Your Research

Today, there are countless social media platforms. With so many channels to choose from, it’s difficult to maintain a presence across every single site. 

To achieve the highest number of conversions, it’s smart to focus on the platforms where your target audience is most active. Some platforms are more popular with certain demographics. For example 41% of TikTok users are aged between 16 and 24. By contrast, 80.9% of LinkedIn users are aged 24 or over.

If you’re unsure about your target demographic, you can learn more about the people who are visiting your site and purchasing your products using a tool such as Google Analytics:

The Google Analytics dashboard.

Once you know where your audience is spending the majority of their time, you can focus all of your efforts on those platforms. This should have the greatest impact on your sales.

2. Avoid the Hard Sell

While it may sound counter-intuitive, it’s a bad idea to focus solely on driving sales. If you treat social media as an advertising channel, then you’ll probably struggle to attract a following.

Instead, we recommend building your social strategy around sharing valuable content. Ideally, you’ll already have a company blog.

These posts are great material for your accounts, but you can also create content solely for social media, such as infographics that you post directly to Twitter, Facebook, and other popular sites.

You might also share the occasional third-party resource, such as informative blog posts written by industry experts. 

With social media, the clue is in the name. Therefore, it's a good idea to always look for opportunities to engage with your audience. This may involve liking and sharing customers' posts, answering questions, or responding to comments: 

An example of a brand engaging on social media.

All of these activities can position you as a helpful, valuable person to follow on social media. Then, when you do post purely sales-focused content, your audience should be far more receptive to your message. 

3. Partner With Relevant Influencers

An online influencer is someone who has a significant digital following. Similar to a traditional celebrity endorsement, an influencer can promote your business to their fans and followers.

This can be a very effective sales strategy, with around 34% of Instagram users admitting to purchasing something due to an online influencer:

An example of an influencer partnership, which may help improve sales.

The key to a successful partnership is finding the right influencer. Ideally, there will be an overlap between the person’s fanbase and your target audience.

In addition, when there’s a relevant link between the influencer and the content they’re promoting, you can capitalize on the assumption that they only promote products they genuinely like. This can further increase your sales. 

Although it’s easy to get star-struck by the large follower numbers of social media’s heavy hitters, it’s worth noting that micro-influencers often have higher engagement rates.

This is most notable on TikTok, where micro-influencers receive 17.96% engagement, compared to 4.96% for mega-influencers. If you can identify a micro-influencer who appeals to your target audience, then you may be on to a winner.

One great way to recruit and manage social media influencers is to start your own affiliate marketing program. There are several tools that allow you to do this easily. One of our favorites is Easy Affiliate, a WordPress plugin that works beautifully with all kinds of membership and ecommerce sites.

Easy Affiliate WordPress plugin homepage

4. Leverage the Power of Buy Now Buttons

Although it shouldn’t form the core of your social content, you’ll want to spend some time promoting your products and services. However, even if a follower decides to make a purchase, they’ll still need to click through to your store in order to start the process. 

This gives the customer plenty of time to change their mind. In fact, studies show that 69% of customers abandon their shopping carts. Therefore, it’s important that you simplify the purchasing process in order to encourage people to complete an order.

This is where buy now buttons come in. When you create a button using a flexible service like Buy Now Plus, you can post them across all major social media platforms:

You can improve sales by posting Buy Now buttons to social media.

Your followers can then access the checkout process directly from their favorite social networks.

To create your first buy now button, simply connect Buy Now Plus to Stripe, then follow the onscreen instructions:

The Buy Now Plus dashboard.

We’ll also provide everything you need to post your buy now button across your social media networks. This includes dedicated Share to Facebook and Share to Twitter buttons. 

Conclusion 

Social media is a powerful platform for promoting your products and services. However, it’s important to use it wisely in order to maximize your conversions.

Let’s quickly recap four ways to improve your sales with social media content:

  1. Choose the right platform for your business, based on your target audience.
  2. Share valuable content and avoid hard selling.
  3. Partner with relevant influencers to reach more people.
  4. Add buy now buttons on your social media pages, using Buy Now Plus.

Do you have any questions about how to improve sales and engage with potential customers on social media? Ask us in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Sell on Social Media With Buy Now Buttons (In 3 Steps)

A buy now button can be a powerful addition to your ecommerce site. However, your ability to generate sales is still reliant on people visiting your site.

Fortunately, with the right tools, you can post your buy now button across multiple platforms, including social media. This strategy enables you to turn some of the biggest global social networks into additional revenue streams. 

In this post, we’ll discuss how buy now buttons can help you boost revenue directly from Facebook, Twitter, and other popular social networks. Then we'll show you how to create a buy now button and share it with your followers in three simple steps. Let’s get started! 

An Introduction to Using Buy Now Buttons on Social Media

A buy now button is a call to action (CTA) that brings customers directly to your checkout page. By removing multiple steps from the purchasing process, buy now buttons can be an effective solution for driving conversions:

A Buy Now button on the Amazon website.

If you create your buttons using our Buy Now Plus service, you can use them across multiple channels, including on social media. By incorporating buy now buttons into your social media posts, you can transform these networks into additional revenue streams and monetize your existing followers

Buy now buttons can minimize the time between customers becoming interested in products and entering the checkout process. In other words, this feature can encourage impulse purchases. 

Time-sensitive social media platforms are particularly great for incentivizing spur-of-the-moment decisions. Someone scanning social media may spot your product and use your buy now button to make a purchase on a whim. 

Every time you post on social media, you have the opportunity to introduce your brand to an entirely new audience. With over 2.7 billion monthly active Facebook users and 69.3 million Twitter users in the U.S. alone, social media is a powerful tool for getting your products in front of more people.

However, there's no need to be content with simply raising brand awareness.  By adding a buy now button to your next post, you may be able to immediately convert these new followers into paying customers. 

How to Sell on Social Media With Buy Now Buttons (In 3 Steps)

Now that you understand more about the potential of leveraging social media to increase sales, let's take a look at how to go about it. Below are three steps you can take to create buy now buttons for all your social media accounts.

Step 1: Sign Up for Stripe and Buy Now Plus Accounts

To get started with Buy Now Plus, you’ll need a Stripe account. If you don’t already have one with this popular payment processor, you can create one on the Stripe website:

The Stripe homepage.

After enrolling with Stripe, head over to the Buy Now Plus login page. You can then select either Login with Stripe or Connect to Stripe: 

The Buy Now Plus service.

Follow the on-screen instructions to set up your Buy Now Plus account, which includes securing your account with a mobile number:

How to sell on social media using the Buy Now Plus service.

During the registration process, you’ll be asked to provide a statement descriptor and shortened descriptor. This information will appear in payment statements, invoices, and receipts.

If a customer doesn’t recognize your descriptor, they may request a chargeback. Therefore, it’s important to provide a clear statement and shortened descriptor:

Add your statement and shortened descriptors in the Buy Now Plus dashboard.

After registering with Buy Now Plus, you’ll be transferred to your dashboard. To create your first button, select Add New. 

Step 2: Create a Buy Now Button

To start, enter a value in the Terms field. This is the text that will appear at the top of your payment screen:

The Buy Now Plus checkout screen.

Payments can either be fixed or variable. Variable purchase buttons are useful if you operate on a “pay what you want” model or accept donations.

You can also set the currency and add a description that will display on your payment screen. Next, specify the Stripe account where you’ll accept payments using the Stripe Account drop-down menu.

You can access additional settings by clicking to expand the Advanced Options section. Here, you can enter the button text.

For fixed payments, it often makes sense to display the cost of the purchase or a generic message such as “Buy now”.  Alternatively, if you’re creating a variable button, you might use a label such as “Donate” or “Buy Me a Coffee”:

The Buy Now Plus dashboard.

To provide a better customer experience, you may want to create a dedicated page where customers will be directed following their successful payments.

Similarly, you could point visitors to a different page if they choose to cancel their payments. After building these pages in your WordPress dashboard, you can copy and paste their URLs into the Return URL and Cancel URL fields.

Buy Now Plus has many other settings that are worth exploring in more detail. However, for now, this is all you need to create a simple buy now button. Select Create to continue.

Step 3: Preview and Share Your Button on Social Media

If you navigate to the main Buy Now Plus dashboard, you’ll see the button you just created. You can see how this CTA will appear to customers by clicking on Preview:

Create a Buy Now button, ready to sell on social media.

If you’re happy with your button, you can select the Sharing icon. This will launch a popup containing buttons for all the major social networks, including Facebook and Twitter:

A share button, ready to sell on social media.

Clicking on any of these buttons will create a new draft post containing a link to your Buy Now page. Your followers can send you payments by following this URL:

Sell on social media with Buy Now Plus.

If you’re posting to Twitter, your tweet can easily get lost in the timeline. To help drive conversions, you may want to pin the tweet to the top of your profile: 

Sell on social media with Buy Now buttons.

Buy Now Plus provides dedicated sharing buttons for several social networks. However, if you want to post to an alternative platform, simply click on the sharing icon and copy the provided link. Then you can paste the URL into any location that accepts text, including other social channels. 

Conclusion 

By posting your buy now buttons on social media platforms, you can remove an additional step in the checkout process and enable customers to make purchases without having to explicitly visit your site.

Let’s recap how you can sell on social media in three easy steps: 

  1. Sign up for Stripe and Buy Now Plus accounts.
  2. Create a buy now button.
  3. Preview and share your button on social media.

Do you have any questions about using buy now buttons on social media? Let us know in the comments section below!