How to Create a PayPal-Style Buy Now Button with Stripe (4 Steps)

Most modern payment gateways support PayPal-style buy now buttons. However, adding these powerful call to action (CTA) buttons to your website isn’t always a straightforward process.

Thankfully, there are tools that can help you create high-converting buy now buttons for your ecommerce store, social media platforms, or any other location where you want to drive sales.

If you opt for a user-friendly tool, it’s even possible to create an engaging CTA without having to write a single line of code.

In this post, we’ll show you how to create a buy now button using the popular Stripe payment gateway. We’ll also look at how to further optimize the checkout process by designing an information-packed Thank You page. Let’s get started! 

An Introduction to Buy Now Buttons (And Why They’re Important)

Payment providers such as PayPal and Stripe are hugely popular with merchants who want to offer customers a quick, easy, and secure way to purchase their products and services.

Supporting a range of payment methods is often essential for driving sales. After all, if customers can't send you a payment using their preferred method, they may go elsewhere!

To really drive conversions and reduce cart abandonment rates, it’s smart to support a range of payment methods, and to make these gateways easily accessible via a buy now button. This is a CTA that bypasses multiple steps in the traditional payment process, and typically takes the shopper directly to your checkout page.

Most payment gateways support these powerful CTA buttons. This includes PayPal, which provide a Pay Now button that enables customers to make a purchase in seconds: 

The PayPal demo.

Stripe also offers a similar payment request button. However, implementing both the PayPal and Stripe buttons is a multi-step process that requires you to write some code. 

At Buy Now Plus we believe that creating your buttons should be just as easy as using them. Thanks to our dashboard and Stripe integration, you can create a PayPal-style buy now button for Stripe with ease – and without code!

How to Create a PayPal-Style Buy Now Button with Stripe (In 4 Easy Steps)

Let’s see how easy it is to create a buy now button. We’re going to assume you already have a Stripe account. If you don’t, then you can register for one at the Stripe website.

Step 1: Connect Stripe and Buy Now Plus

To start, head over to the Buy Now Plus login page. You can then either log in or connect to Stripe: 

The Buy Now Plus login screen.

The Buy Now Plus wizard will then walk you through linking your account to Stripe. As part of the registration process, Stripe will ask you to provide a statement descriptor and shortened descriptor.

This information explains charges and payments on bank statements, invoices, and receipts, which can help you avoid chargebacks:

The Buy Now Plus registration process.

Stripe will also ask for some information about your business, and for a mobile phone number. This adds an extra layer of security to your account. 

After registering, you’ll be automatically redirected to your Buy Now Plus dashboard. You can then get started on your buy now button.

Step 2: Design Your Buy Now Button

To create your first button, select Add New. Next, you'll need to enter some text into the Terms and Description fields. This information will appear on your payment screen:

A Buy Now Plus payment screen.

Then you can decide whether these payments should be fixed or variable. For example, you might create a variable purchase button if you’re accepting donations, or if you’re implementing a “pay what you want” model. You can also specify the currency that you’ll receive payments in.

Next, choose the Stripe account where you’ll accept these payments, using the Stripe Account dropdown. You can access some additional settings by clicking to expand the Advanced Options section.

Here, you can set the text that’ll appear on your button, for example Buy Now or Pay with Stripe.  This is all you need to create a simple buy now button. When you’re done, click on Create.

Step 3: Create an Optional Thank You Page

If the customer is unsure whether the payment has been processed correctly, they may contact your customer service desk or send you a duplicate payment. To avoid confusion, you can create a Thank You page where customers will be redirected following a successful payment.

This page is also an opportunity to provide helpful information, including a summary of the customer’s order and their tracking code. This can improve the customer experience, which may put you in a stronger position to secure repeat sales:

A Thank You page, created using a WordPress plugin.

Buy Now Plus can automatically redirect the customer to a page of your choice following a successful payment. This can be any page or post that you create in the WordPress dashboard.

Step 4: Preview and Post Your Buy Now Button

The main Buy Now Plus dashboard will now display the button you just created.  You can see how this CTA will appear to the customer by clicking on the preview icon under Actions:

Create a PayPal-style Buy Now button with Stripe, in the  Buy Now Plus dashboard.

If you’re happy with your button, you can navigate back to the main dashboard and select the share icon under Actions. This will launch a dialog containing an embed code: 

Buy Now Plus' website embed code.

Now, head over to your WordPress website, and find the page or post where you want to add your button. Open the page editor and create a shortcode block at the exact location where you want to display it:

The WordPress shortcode block.

You can now paste your embed code into this block and save your changes. Alternatively, you may want to add this button to your site’s recurring elements, such as the header, footer, or sidebar. 

Conclusion 

Buy now buttons can be a simple but effective tool for boosting your sales. Although most popular payment gateways support the buy now feature, adding this may require writing some code or installing additional tools. Thanks to Buy Now Plus, you can implement these payment buttons more easily. 

Let’s recap how you create a buy now button in four quick steps: 

  1. Connect Stripe and Buy Now Plus.
  2. Design your buy now button.
  3. Create an optional thank you page.
  4. Preview and post your button PayPal-style buy now button.

Do you have any questions about creating a PayPal-style buy now button with Stripe? Let us know in the comments section below!

How to Sell on Social Media With Buy Now Buttons (In 3 Steps)

A buy now button can be a powerful addition to your ecommerce site. However, your ability to generate sales is still reliant on people visiting your site.

Fortunately, with the right tools, you can post your buy now button across multiple platforms, including social media. This strategy enables you to turn some of the biggest global social networks into additional revenue streams. 

In this post, we’ll discuss how buy now buttons can help you boost revenue directly from Facebook, Twitter, and other popular social networks. Then we'll show you how to create a buy now button and share it with your followers in three simple steps. Let’s get started! 

An Introduction to Using Buy Now Buttons on Social Media

A buy now button is a call to action (CTA) that brings customers directly to your checkout page. By removing multiple steps from the purchasing process, buy now buttons can be an effective solution for driving conversions:

A Buy Now button on the Amazon website.

If you create your buttons using our Buy Now Plus service, you can use them across multiple channels, including on social media. By incorporating buy now buttons into your social media posts, you can transform these networks into additional revenue streams and monetize your existing followers

Buy now buttons can minimize the time between customers becoming interested in products and entering the checkout process. In other words, this feature can encourage impulse purchases. 

Time-sensitive social media platforms are particularly great for incentivizing spur-of-the-moment decisions. Someone scanning social media may spot your product and use your buy now button to make a purchase on a whim. 

Every time you post on social media, you have the opportunity to introduce your brand to an entirely new audience. With over 2.7 billion monthly active Facebook users and 69.3 million Twitter users in the U.S. alone, social media is a powerful tool for getting your products in front of more people.

However, there's no need to be content with simply raising brand awareness.  By adding a buy now button to your next post, you may be able to immediately convert these new followers into paying customers. 

How to Sell on Social Media With Buy Now Buttons (In 3 Steps)

Now that you understand more about the potential of leveraging social media to increase sales, let's take a look at how to go about it. Below are three steps you can take to create buy now buttons for all your social media accounts.

Step 1: Sign Up for Stripe and Buy Now Plus Accounts

To get started with Buy Now Plus, you’ll need a Stripe account. If you don’t already have one with this popular payment processor, you can create one on the Stripe website:

The Stripe homepage.

After enrolling with Stripe, head over to the Buy Now Plus login page. You can then select either Login with Stripe or Connect to Stripe: 

The Buy Now Plus service.

Follow the on-screen instructions to set up your Buy Now Plus account, which includes securing your account with a mobile number:

How to sell on social media using the Buy Now Plus service.

During the registration process, you’ll be asked to provide a statement descriptor and shortened descriptor. This information will appear in payment statements, invoices, and receipts.

If a customer doesn’t recognize your descriptor, they may request a chargeback. Therefore, it’s important to provide a clear statement and shortened descriptor:

Add your statement and shortened descriptors in the Buy Now Plus dashboard.

After registering with Buy Now Plus, you’ll be transferred to your dashboard. To create your first button, select Add New. 

Step 2: Create a Buy Now Button

To start, enter a value in the Terms field. This is the text that will appear at the top of your payment screen:

The Buy Now Plus checkout screen.

Payments can either be fixed or variable. Variable purchase buttons are useful if you operate on a “pay what you want” model or accept donations.

You can also set the currency and add a description that will display on your payment screen. Next, specify the Stripe account where you’ll accept payments using the Stripe Account drop-down menu.

You can access additional settings by clicking to expand the Advanced Options section. Here, you can enter the button text.

For fixed payments, it often makes sense to display the cost of the purchase or a generic message such as “Buy now”.  Alternatively, if you’re creating a variable button, you might use a label such as “Donate” or “Buy Me a Coffee”:

The Buy Now Plus dashboard.

To provide a better customer experience, you may want to create a dedicated page where customers will be directed following their successful payments.

Similarly, you could point visitors to a different page if they choose to cancel their payments. After building these pages in your WordPress dashboard, you can copy and paste their URLs into the Return URL and Cancel URL fields.

Buy Now Plus has many other settings that are worth exploring in more detail. However, for now, this is all you need to create a simple buy now button. Select Create to continue.

Step 3: Preview and Share Your Button on Social Media

If you navigate to the main Buy Now Plus dashboard, you’ll see the button you just created. You can see how this CTA will appear to customers by clicking on Preview:

Create a Buy Now button, ready to sell on social media.

If you’re happy with your button, you can select the Sharing icon. This will launch a popup containing buttons for all the major social networks, including Facebook and Twitter:

A share button, ready to sell on social media.

Clicking on any of these buttons will create a new draft post containing a link to your Buy Now page. Your followers can send you payments by following this URL:

Sell on social media with Buy Now Plus.

If you’re posting to Twitter, your tweet can easily get lost in the timeline. To help drive conversions, you may want to pin the tweet to the top of your profile: 

Sell on social media with Buy Now buttons.

Buy Now Plus provides dedicated sharing buttons for several social networks. However, if you want to post to an alternative platform, simply click on the sharing icon and copy the provided link. Then you can paste the URL into any location that accepts text, including other social channels. 

Conclusion 

By posting your buy now buttons on social media platforms, you can remove an additional step in the checkout process and enable customers to make purchases without having to explicitly visit your site.

Let’s recap how you can sell on social media in three easy steps: 

  1. Sign up for Stripe and Buy Now Plus accounts.
  2. Create a buy now button.
  3. Preview and share your button on social media.

Do you have any questions about using buy now buttons on social media? Let us know in the comments section below!

How to Optimize Your Buy Now Buttons and Boost Your ROI (3 Tips)

Buy Now buttons can be an effective tool for driving conversions and boosting your profits. However, in the competitive world of e-commerce, it’s essential to optimize every part of your store, including your buy now buttons.

Fortunately, if you’re using a flexible tool such as Buy Now Plus, there’s a lot of room to get creative. By putting some extra thought into how you set up your buttons, you can maximize the chances of customers spotting Buy Now and taking you up on the offer.

In this post, we’ll explore why this button is such a powerful solution for driving sales. Then we'll share three simple tactics to improve those all-important click-through rates (CTRs). Let’s get started!

Why Buy Now Buttons Are Important for Conversions

Cart abandonment rates are a huge problem for e-commerce sites. There’s evidence to suggest that 69% of customers fail to complete the checkout process. 

To boost conversions, it’s vital that you streamline your checkout workflow. The fewer steps customers have to take, the fewer opportunities they’ll have to rethink their decisions and abandon their purchases.

Here, a buy now button can be your secret weapon. This is a simple-but-effective call to action (CTA) that, when clicked on, takes users directly to your checkout page:

An Amazon Buy Now button.

Buy now buttons enable customers to skip multiple steps in the purchasing process. This may include time-consuming stages, such as account creation. When shoppers can complete their purchases in seconds, you should notice a positive impact on your cart abandonment rates. 

If you create your button using a platform such as Buy Now Plus, you can even use it across multiple platforms, including your website, social media accounts, and email marketing. This helps provide a more consistent and seamless user experience (UX), which can further boost your conversions.

How to Optimize Your Buy Now Buttons and Boost Your ROI (3 Tips)

Buy now buttons may be a powerful tool, but e-commerce is a competitive business. If you’re going to get a cut of the online shopping market, you’ll want to optimize every part of your store. Here are three tips to ensure you’re getting the maximum value from your buy now buttons. 

1. Add Buy Now Buttons to Your Blog Posts

Content creation is a hugely important marketing strategy for many online stores. By regularly publishing valuable content, you can encourage people to return. Every visit presents an opportunity to make a sale. 

Blog posts can be particularly effective for promoting your products and services. For example, if you sell cooking utensils, you might publish recipes showcasing all the delicious meals that budding chefs can create using your products. This content can also help boost your search engine rankings. 

Once you’ve attracted a potential customer to your blog, it’s important to bridge the gap between them reading your content and making a purchase. By adding a buy now button to your post, you can capitalize on the buzz generated and encourage impulse purchases.

If you create a button using our Buy Now Plus service, we’ll provide a handy embed code:

The Buy Now Plus dashboard.

With it, you can add the button to any part of your site, including specific blog posts. Simply open the page or post where you want to feature your button and create a new shortcode block: 

A WordPress shortcode block.

Once you paste the embed code into this block, your button will appear. This flexibility and fine-grained control enable you to deploy your buy now buttons at the exact moment when readers are most likely to make a purchase.

2. Create More Powerful CTAs for Your Email Campaigns

Email marketing can be another effective way to promote your products and services. According to the 2019 Adobe Email Usage Study, Americans spend over five hours checking their mailboxes every single day. That’s a huge opportunity to get your items in front of your target audience.

In addition, your marketing emails remain in customers' inboxes until they perform some action. Even if they fail to check their inboxes for hours or even days after receiving your emails, your content will still be waiting the next time they log in. This is in stark contrast to time-sensitive marketing channels such as social media.

Email marketing is a powerful tool in your arsenal, so it’s crucial that you use it to its full potential. By incorporating buy now buttons into your next email campaign, you enable customers to start the checkout process directly from their inboxes.

If you couple your buy now buttons with compelling marketing copy and beautiful product images, you should notice a sharp surge in conversions:

An example of a Buy Now button in an email.

Even if you deploy buy now buttons across your website, some shoppers may still abandon their carts. Many store owners use email to remind these customers about the items still in their baskets. However, requiring busy users to navigate back to your site and then to their abandoned baskets might be too much to ask.

By adding a buy now button to your cart abandonment emails, you can remove multiple steps from the cart recovery process. This may be enough to nudge uncertain shoppers over the finishing line. 

3. Replace Traditional Affiliate Links With Buy Now Buttons

Many website owners use affiliate marketing to monetize their content. As part of an affiliate partnership, you’ll promote a merchant’s products or services using a special URL. You’ll earn a commission for every sale that originates from this link.  

Affiliate marketing can be a lucrative sideline, or even a way to generate a full-time income. To put this into perspective, The Wirecutter affiliate marketing site famously made an estimated $10 million in revenue, and was eventually sold to the New York Times for $30 million.

If you decide to explore the world of affiliate marketing, buy now buttons can encourage visitors to interact with your links:

An example of a Buy Now button used in affiliate marketing.

Many internet users are security and privacy-conscious, and may avoid clicking on a link that contains an obvious affiliate tracking code. By embedding your URLs in a buy now button, you may be able to improve your CTRs and increase your affiliate revenue.

Conclusion 

If you’re going to drive conversions, it’s not enough to simply add a bunch of buy now buttons to your site. With careful planning and creativity, you can capture potential customers when they’re most likely to make purchases. 

Let’s recap three ways that you can transform a simple button into a high-converting CTA: 

  1. Add buy now buttons to your blog posts.
  2. Create more powerful CTAs for your email campaigns.
  3. Replace traditional affiliate links with buy now buttons.

What techniques do you use to drive conversions? Let us know in the comments section below!

The Evolution of Buy Now Buttons (In 3 Stages)

Buy Now buttons have become a mainstay of online stores. However, this familiar little button also has an interesting backstory.

By delving into the history behind this ecommerce favorite, you can develop a better understanding of how the Buy Now button became an internet staple. It can also draw attention to the platforms and services that no longer support this button natively, but that may benefit from bringing it back.

In this post, we’ll introduce you to Buy Now buttons, explain their importance, and discuss their evolution in three distinct stages. We'll also explain how you can add this feature to sites that no longer offer built-in options. Let’s get started!

An Introduction to Buy Now Buttons (And Why They’re Important)

A Buy Now button is a call to action (CTA) that promises to streamline the purchasing process. This simple-but-effective element typically takes shoppers to a product page, their shopping cart, or your checkout page:

A Buy Now button shown on the McAfee website.

By removing multiple steps from the traditional checkout process, Buy Now buttons can help drive conversions and reduce cart abandonment rates. Since evidence suggests that 69% of customers fail to complete the checkout process, you’ll want to do everything in your power to simplify the purchasing workflow. 

If you create your buttons using our Buy Now Plus solution, you can place them across multiple platforms. This includes your online store, your next email marketing campaign, and all major social media platforms

Buy Now buttons can help you create additional revenue streams by enabling customers to start the purchase process from various locations.

For example, if you post your Buy Now button to Facebook, your followers will be able to access your checkout page directly from the popular social networking platform. This is excellent news for your conversion rates and your bottom line.

The Evolution of Buy Now Buttons (In 3 Stages)

Today, Buy Now buttons are so widely used that you might expect to see them on every e-commerce site. However, it wasn't always this way.

This button has evolved over the years, and has even triggered the occasional lawsuit. Let’s look at the backstory behind this ecommerce staple by breaking it down into three major stages. 

Stage 1: Amazon Is Granted the 1-Click Patent

In 1997, ecommerce giant Amazon applied for a U.S. patent for its “1-Click” technique, also known as “one-click” and “one-click buying”. This tactic enabled customers to make purchases without having to use shopping cart software.

Assuming that the shopper had previously entered their payment and shipping details, they could complete a purchase without having to manually input any information – a feature that's still available today in the form of the Buy Now button:

An Amazon product page displaying a Buy Now button.

In September 1999, the United States Patent and Trademark Office (USPTO) issued US5960411 (A) to Amazon.com for the 1-Click technique, along with the trademark.

A few years later, in 1999, Amazon sued Barnes & Noble over its similar Express Lane buy button. A judge issued a preliminary injunction ordering Barnes & Noble to stop offering Express Lane until the case was settled. This lawsuit was settled in 2002, although the terms of the agreement were never disclosed.

Amazon also filed EP1134680 with the European Patent Office (EPO) in an attempt to patent the 1-Click in Europe. The application was rejected in 2007 due to obviousness, defined as “that which does not go beyond the normal progress of technology but merely follows plainly or logically from the prior art.” This decision was upheld in 2011. 

The Federal Court of Canada held that the 1-Click patent couldn’t be rejected as a pure business method since it had a physical effect. In 2010, the Court remanded the application to the Canadian patent office for a reexamination.

On 12 September 2017, Amazon’s 1-Click patent expired. Since then, there has been a dramatic rise in checkout experience platforms using similar one-click features. 

Stage 2: Braintree Releases Venmo Touch and Is Acquired by PayPal

In 2013, web payment specialist Braintree released an iOS buy button named Venmo Touch:

The Venmo Touch website.

The solution offered customers a streamlined, secure way to authorize credit cards they'd previously used with a Braintree partner or Venmo itself. This enabled shoppers to perform one-touch payments across all Braintree-powered applications.

Ultimately, PayPal would acquire Braintree and use Venmo Touch as the basis for PayPal One Touch:

The PayPal One Touch service.

This popular service enables PayPal users to skip signing in with their email addresses and passwords when purchasing from eligible merchants. After activating One Touch, you're taken directly to the PayPal payment page whenever you opt to purchase a product.

You only need to authenticate and authorize the use of One Touch once per device or browser. When you activate this functionality with one seller, it becomes available across every other eligible merchant, making One Touch a quick and convenient payment method. 

Stage 3: Social Media Platforms Launch Their Own Buy Now Buttons

In 2014, social media titan Facebook tested a Buy button for third-party retailers. This enabled customers to purchase products and services without leaving the social network.

Shortly after, Facebook expanded on this concept. In 2015, it released a set of CTAs, including a Shop Now button, which performs a similar function to Buy Now: 

The Facebook Shop Now CTA.

In 2014, social platform Twitter launched its own Buy button, followed by Collections. Online influencers could use Collections to curate products, ready for their fans to browse and purchase.

However, three years later, Twitter announced that it was removing the Buy button for business users – and it has yet to make a reappearance. 

The good news is that you can restore Twitter’s missing Buy Now button using Buy Now Plus. Our simple service has everything you need to build a wide range of high-converting Buy Now buttons:

The screen to create a new button with Buy Now Plus.

After creating yours, you can post it across all major social networking platforms, including Twitter. We even provide a share button, which posts your button directly to Twitter:

The evolution of buy buttons.

To help maximize click-through rates (CTRs), you may want to consider transforming this post into a pinned Tweet. This ensures that Buy Now is the first thing followers see when they visit your profile. 

Conclusion 

The Buy Now button is an important tool for driving sales and conversions. However, as an internet staple, it’s easy to overlook the interesting history behind the Buy Now phenomenon.

Let’s quickly recap the three major evolution stages of this useful feature:

  1. Amazon is granted the 1-Click patent. 
  2. Braintree releases Venmo Touch and is acquired by PayPal.
  3. Social media platforms launch their own Buy Now buttons.

Do you have any questions about the Buy Now button, or how to add one using Buy Now Plus? Let us know in the comments section below!

How to Create a Buy Now Button With Stripe

As an online seller, it’s easy to become fixated on encouraging customers to add products to their shopping carts. However, this isn’t enough to guarantee sales, as there's evidence to suggest that nearly 70% of shoppers fail to complete the checkout process.

Fortunately, it is possible to replace the traditional multi-step checkout with a single Buy Now button. By adding one to your site or social profile, you can often dramatically reduce cart abandonment rates and boost your bottom line.

In this post, we’ll look at why every online business should have a buy now button. Then we’ll show you how to add this simple but effective feature to your own website or social account step by step. Let’s get started!

An Introduction to Buy Now Buttons (And Why You Might Want to Create One)

A buy now button is a call to action (CTA) that usually takes a shopper to either a product page, their cart, or directly to your checkout page. Buy now buttons are useful for bypassing many of the steps typically required to complete a purchase.

This may include time-consuming tasks, such as creating an account. Since you’re streamlining the buying process, Buy now buttons can help drive conversions and reduce cart abandonment rates.

A Buy button created using Buy Now Plus.

Buy Now buttons are most commonly used on ecommerce sites. However, when you create a button using our flexible Buy Now Plus tool, you can use the same CTA across multiple platforms, including email newsletters and social media

This helps you provide a consistent purchasing experience, while also transforming multiple channels into revenue streams. Buy now buttons are particularly valuable in omnichannel marketing, as they help provide a smooth and integrated shopping journey across all of your channels. 

How to Create a Buy Now Button With Stripe

Now that we've discussed why a Buy Now button can be a powerful addition to your ecommerce site, let’s look at how easy it is to create one with Stripe.

Step 1: Sign Up for Buy Now Plus

Buy Now Plus is a free service that allows you to accept payments without the need for SSL certificates. You're only charged if you make a sale. And our fee is only 3% – a very low rate when you consider the industry standard is between 4% and 5%.

What's great about Buy Now Plus is that it works right on top of Stripe. So whether or not you already have Stripe account, just head over to BuyNowPlus.com, and click the Start Selling button:

Buy Now Plus homepage

Clicking the Start Selling button opens the Getting Started form. If you have an existing Stripe account, you'll have to option to login and connect it to Buy Now Plus right then.

If you've never had Stripe, just enter your email and click Next to set up your new free account:

Get started with Stripe in Buy Now Plus

After that, you'll create a password for your new Stripe account, and click Next:

create a free Stripe account in Buy Now Plus

And secure your account by adding your cell phone number:

Secure your Stripe account in Buy Now Plus

Once you get your special code via text message, enter the code for verification:

Enter the code from your device in buy now plus

In a few seconds, you'll receive a confirmation that your new Stripe account is secured. Make sure you the emergency backup code provided, and keep it in a safe place. Then click Next.

Stripe account is secured in Buy Now Plus

Here, you'll enter a few basic details about your business. If you don't operate with a physical address, just use your home address, then click Next:

Tell us about your business in Buy Now Plus

Next you'll add a bit more info about your business. The first field asks for your business website. If you don't have a website, just use the social media profile URL for your business.

Next provide a short product description, and click Next:

Business details in Buy Now Plus

Now is when you'll designate a bank account where your payments will be deposited. Search for your bank in the search field. If it doesn't show up, you can enter the bank's details manually by clicking the link at the bottom of the screen.

Once that's done, click Next:

Select an account for Stripe payouts in Buy Now Plus

The next screen that appears will verify that your bank account is linked to your new Stripe account. Make sure everything looks right, then click Next:

bank linked verification page in Buy Now Plus

Now you'll want to set up your customer support info. One of these details is a “descriptor” that will appear on a customer's credit card statement to help them identify where the charge originated.

For example, if your business name is ABC Upholstering, you could simply enter “ABC Upholstering” in the field. In the shortened descriptor field, you might enter just enter “ABC” or “Upholstering”.

Next you'll add your business address and phone number. Again, just use your home address and cell number if that's what you use for business. Then click Next, and your Stripe account will be all set up:

customer support details in Buy Now Plus

Now you'll get to configure your Buy Now Plus settings. Just make sure the form includes your name, email, and company name. Then create a password, and click Update:

Buy Now Plus account settings

On the next page, you'll be all set to create your first button and start selling.

Step 2: Create a Buy Now Button

For the purposes of this post, we’ll create a simple button that charges customers a flat fee. To get started, select Buttons > Add New:

The Buy Now Plus dashboard.

In the Terms field, enter the text that will appear at the top of your payment screen. For Price, click to open the drop-down menu, then select Fixed. Now, you can specify your flat-fee rate: 

Creating a new button with Buy Now Plus.

Next, you can open the Stripe Account drop-down menu and choose the account where payments will be deposited. After you click to expand the Advanced Options section, you can specify the text to appear on your Buy Now button:

Buy Now Plus' advanced options.

To improve the customer experience, you may want to display a thank you or payment confirmation page following a successful transaction. Similarly, you can redirect customers to an error page if they choose to cancel the transaction.

You can create these pages in your WordPress account, then copy and paste their URLs into the Return URL and Cancel URL fields:

Defining a return URL with Buy Now Plus.

While there are other settings you can customize, this is all you need to create a simple Buy Now button. Click Create to continue. 

Step 4: Embed Your Button

How to Embed on Your Website

On the main Buy Now Plus dashboard, you can see how your button will appear to customers by selecting Preview. If you’re happy with how it looks, it’s time to add it to your website: 

A buy now button created using Buy Now Plus.

On the main dashboard, select the Sharing icon. This will launch the Share Button window containing an embed code:

Embedding your Buy Now Plus button.

Now, head over to your WordPress website and find the page or post where you want to feature your Buy Now button. Open the editor, and insert a Shortcode block at the exact location where you want to insert your button: 

WordPress' shortcode block.

Next, paste your embed code into this block and save your changes. If you check your site, you should see a new Buy Now button!

How to Embed on Your Social Account

If you do business with a social account, simply follow the same instructions above, and click the sharing icon to open the Share Button window.

From the Share Button window, simply click on one of the social buttons. You'll then get a pop up window where you can sign into your account, and your links will be ready to go.

Conclusion 

Cart abandonment is a huge problem for online stores, but Buy Now buttons promise to help you improve those all-important checkout rates. By removing steps from the payment process, your customers will have fewer opportunities to reconsider their purchases, and your conversions should increase as a result. 

Let’s recap how you can create a Buy Now button with Stripe in four easy steps: 

  1. Set up your Buy Now Plus account.
  2. Create a Buy Now button.
  3. Embed your button on your website or social account. 

Do you have any questions about creating a Buy Now button with Stripe? Let us know in the comments section below!

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Boost Your Sales by Reducing Friction

We all know how frustrating it can be to face a checkout form with half a dozen input fields when we’re trying to buy something.

Or when we have to search the entire page just to find the checkout button.

Or when we have to deal with painful loading times and pop-ups just so we can give someone our money.

These hurdles are frustrating and can cause us to abandon the sale.

We call these hurdles to completing a sale “friction”. Too much friction in the sales process can reduce sales and increase customer support. The good news is that when you reduce friction, sales and conversions increase.

As a seller, your goal should be to reduce friction on the buyer's path as much as possible, and overcome any unavoidable friction through incentive (the value of your product or service).

PayPal's Buy Buttons

One of best ways to reduce friction in the sales process is to allow customers to pay via credit card. Integrating with PayPal is a common way to solve this problem. But using PayPal can end up being a pain for either the seller, the customer, or both.

With the introduction of PayPal's Buy Now buttons they tried to make it easier on us sellers to use their service, but it came with the consequence of added friction in the sales process for our customers.

We no longer had to hire a developer to wire up our checkout and integrate with PayPal's API, but our customers now had to deal with more friction during their checkout process.

Solving The Problem

Solving the pain of dealing with PayPal's Buy Now buttons was a major driver for us to develop a new product. Our goal was to create a product that enabled the seller to quickly and easily start accepting payments from their customers without adding more friction to the checkout process.

We quickly realized there were more problems with buy now buttons that needed to be solved:

  1. We wanted a solution that would make it simple to accept credit cards.
  2. We also wanted something that would handle recurring subscriptions and social media integrations with no customer account required.
  3. In addition to these things, we wanted a solution that would allow the seller to control the customer experience from branding all the way through the end of the purchase.

Launching Buy Now Plus

We created Buy Now Plus to solve these problems. Buy Now Plus is a hosted solution that empowers you, the seller, to sell anything you want, anywhere you want.

The great news is that as of today, Buy Now Plus is available for you to sign up for and start using!

We look forward to helping you sell more by making your customers’ buying experience a more enjoyable one.

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