In the world of ecommerce, speed is essential. This can be particularly true if you're looking for a quick way to boost your online sales. However, marketing can be unpredictable, making this goal a tall task at times.
Fortunately, a customer-focused approach can help. By using strategies that make purchases easier and more fun for your shoppers, you can increase your online sales in record time.
In this article, we'll discuss a few key things to know about boosting your online sales. Then we'll cover the top three ways to increase your revenue in a snap. Let's dive right in!
What You Need to Know About Boosting Online Sales
It's hard to argue that driving online sales is anything but good news. However, how you increase your revenue can make a big difference. Even if you're focusing on speed, you might want to think of the long-term as well.
For example, one study found that customers who have been shopping somewhere for 30 months or more spent 67% more per order than shorter-term consumers. That means you might want to find a strategy that boosts sales now and also lays the groundwork for future profits.
One way to do this is to focus on customer service best practices. Any sales tactics that are misleading or confusing can end up hurting you in the long run. By focusing on serving your shoppers' needs, you can avoid future complications.
Additionally, it's best not to expect sales to balloon overnight. Even speed-focused strategies can take time to work. We recommend that you keep an eye on your analytics plan. This can help you get an idea of what's working for your site and what isn't.
Finally, we suggest that you keep your individual site's needs in mind. Every audience is different. Therefore, an approach that works for a competitor may not work for you. Try to follow your marketing instincts: if a strategy feels off-brand for your site, it might not be the best fit.
Top 3 Ways to Boost Online Sales Fast
If you're ready to get your sales numbers up, consider implementing one of the following effective tactics in your online store.
1. Add Urgency to Your Sales Pitch
A valuable deal can be hard to find. However, your customers may not feel inspired to act on one unless there's a finish line. That's why you might want to consider adding a timer to your sales to add a sense of urgency.
Publicizing the end of a sale can be a powerful way to pique interest. Rather than an abstract end date, shoppers have a hard deadline. This can encourage them to act quicker on their sales rather than putting them off until later.
This can also be an effective strategy when used with a calendar holiday. You can consider a recent Macy's campaign based around Memorial Day as an example:
Not only does this approach make use of urgency, but it also helps your customers plan. If they can expect a sale around a holiday, they might be more likely to visit your store when that time comes around.
Adding sale deadlines is also a pretty quick process. Simply add a timer to whatever campaign you had planned.
However, it has long-lived potential too. For example, you can consider recruiting influencers to spread the word of your urgent sales in the future. It may take time to cultivate the right ambassadors, but they can help you quickly reach new audiences once they're involved.
2. Send Out Free Promotional Items
Another way to quickly boost sales is to run a giveaway. It can be a physical product, a coupon code, or a small sample. Whatever form you choose, a well-run contest can create tremendous buzz around your site.
Giving away free items is a well-proven strategy too. One study found that millennials are 75% more likely to make a repeat purchase after receiving a free item. Thus, even a small gift can make a big difference.
One popular approach to this is a raffle-based giveaway. Hosting a giveaway can quickly drive traffic to your site. This may lead to more people discovering and potentially purchasing your products.
Even users who don't make an immediate purchase will now be aware of your brand. You can consider the recent giveaway from Chef's Corner Store as an example:
A giveaway can also grow your email marketing list for future use. In the above example, users must sign up to an email list to win, making this strategy useful for growing your leads.
As an alternative, you might also change up the ways people can enter to win. For example, you could require users to comment on a post or view a product instead. This can boost your engagement while also helping potential customers explore your site.
3. Make Checkout an Easier Experience
Checkouts can be a maze. Shipping information, payment data, and confirmation pages can bewilder your shoppers. Every extra step can increase friction. This can be a waste of all the careful marketing you've done to get customers to the checkout page.
Fortunately, the solution is simple. All you have to do is cut down on cart complexities and minimize the steps your customers have to complete to purchase your products. By doing this, you can capitalize on interested parties instead of spending time reaching new audiences.
It's not just about the steps themselves. You can start a checkout off on the right foot by making it as easy to begin as possible. Our plugin Buy Now Plus can help you do just that:
With Buy Now Plus, encouraging more sales is easy. First, you can create customized buy now buttons. Then, you can post them on your site. Finally, when a user clicks those buttons, they'll be taken straight to a secure checkout process.
Buy Now Plus has a super-quick setup. This means you can focus less on getting used to a new program and more on using it to drive sales.
In addition to your site, you can also use Buy Now Plus on your social media accounts. You can place a button anywhere you can add a URL or HTML link, so the possibilities are nearly endless. Simply add the link and let our platform do the rest.
Running an ecommerce store can come with a lot of pressure. If you need to increase your sales as soon as possible, this stress is likely to rise. Fortunately, you can quickly boost your revenue by focusing on your shoppers' experiences.
In this article, we covered the top three ways to boost online sales fast:
- Use a deadline to add urgency to a sale.
- Give out free products to attract new customers.
- Streamline your checkout process with a tool like Buy Now Plus.
How do you boost your sales on a tight timeline? Let us know in the comments section below!