3 Easy Ways to Make Your First Online Sale

The digital age has brought a lot of changes for salespeople. Even brick-and-mortar purchases are shifting to the ecommerce stage.

If you haven’t made your first online sale yet, all of these developments might make it hard to know where to start.

Fortunately, the process doesn’t have to be difficult. By focusing on your audience, you can successfully start selling your products online – even if you don’t have a website.

In this article, we’ll look at why you should consider shifting to an ecommerce model. Then we’ll show you three strategies for getting started with your first online sale. Let’s dive right in!

Why Online Sales Are the Wave of the Future

Let’s be honest: ecommerce is here to stay. In fact, recent studies have predicted that U.S. retail ecommerce revenue will grow an annual 12.3% by 2024.

This is a huge opportunity for both brick-and-mortar retailers and newcomers.

Additionally, there are unique benefits to an ecommerce approach. One of these is that online purchases are generally more resistant to circumstances that are hard on physical stores.

For example, the above statistic predicts accelerated growth despite recent COVID-related downturns.

There’s also typically a lower investment for online sales. You don’t need to maintain a storefront or pay someone to stock your shelves.

That means you can use this saved money and flexibility to further develop your business, such as by making it more environmentally friendly.

Finally, there’s substantial demand for online purchases. Up to 60% of consumers who have shifted to online purchases aren’t planning on returning to physical ones. Therefore, you could risk losing customers if you don’t make the switch with them.

How to Make Your First Online Sale (3 Easy Ways)

Fortunately, you can begin selling online quickly by focusing on one key element: your audience. Here are three ways to cater to your shoppers and make your first online sale.

1. Leverage Your Social Media Presence

Social media platforms are already filled with active users. Furthermore, those who have followed your business profile have shown that they’re interested in your products.

That's why social media networks can be an excellent way to directly pinpoint your current fans.

All you have to do is provide these already interested users with an easy way to purchase your offerings online. If you’re searching for the perfect tool to help you, look no further than Buy Now Plus:

A banner for Buy Now Plus, an easy way to make your first online sale.

Our program makes selling online easy. Best of all, you don’t even need to have a website. You can instead provide a buy now button directly on your social media profiles with a simple link.

That means your users won’t need to leave the platform. We’ll process their purchases through our secure servers. So your customers can be confident in the safety of their personal data.

In addition to potential first customers, social media can also help you develop a plan to keep them coming back.

These platforms make it simple to interact with brands and share feedback. You can consider Oreo’s official Facebook page as an example:

An image of Oreo's Facebook page complete with user feedback.

Your profile is the perfect place to start building audience engagement. You might also gain a clearer idea of what your customers love about your products.

With a little bit of outreach, you might even be able to find influencers who will enthusiastically promote your brand.

2. Build an Email List of Potential Customers

Social media has its benefits, but more traditional email marketing still holds a lot of power. Recent figures show that there are about 4 billion email users around the world.

As you can imagine, using these platforms is a reliable way to reach most of your potential consumers.

In addition popularity, using emails also has several other benefits. For example, emails are easier to personalize.

You can address them to individuals rather than groups. This personal touch may encourage recipients to open the messages.

By the same token, this allows you to create more targeted messages. You might decide to make your first online sale by offering a special discount to those who have been customers in your physical store, for example.

Fortunately, there are several ways to start your first email list. For example, you might collect this information from an already popular social media account.

If you have your own website, you can also promote your email list there.

Additionally, email marketing itself doesn’t have to be complicated. Simply providing your recipients with an easy link to access a specific product can be very effective:

A simple example of effective email marketing from Brooks Running.

We also encourage you to build your email list as your customers make more purchases. Consider giving your shoppers the option to sign up for special deals.

Then, you can take advantage of your growing list with some of the best email campaign strategies for maximum effect.

3. Consider Affiliate Marketing

You don’t need to make your first sale alone. On the contrary, using affiliate marketing can be an effective way to launch your online plans.

Affiliate marketing is where you work with individuals in your niche to advertise your brand. Then, if their advertising results in a sale, you pay them a commission.

This process offers several benefits. For one, influencers are often very connected to niche markets. Therefore, they can help you reach potential customers who you may not have even considered.

Additionally, affiliate marketing can be very cost-effective. The commission structure means you only have to pay for marketing that works. This is an ideal arrangement if you’re just starting out and operating on a tight budget.

If you’re looking for a tool to help you kick-start an affiliate marketing program, you can consider our sister plugin, Easy Affiliate:

Easy Affiliate homepage.

Easy Affiliate makes it simple to start a program, even if you haven’t made your first sale yet.

You can begin with a few affiliates and use them to grow your customer base. Then, as your sales increase, you can scale your program to match.

Other powerful Easy Affiliate features can support you as well, such as built-in email marketing and real-time reports to help you refine your approach. If these elements sound appealing, consider checking out how to start an affiliate program.

Conclusion

We won’t lie to you – making your first online sale can be a real challenge. With so many new elements to consider, it’s normal to feel a bit overwhelmed. Fortunately, a straightforward audience-centric strategy can go a long way.

In this article, we covered three ways to reach out to your shoppers and make your first online sale:

  1. Leverage your existing social media following.
  2. Craft an email list of interested customers.
  3. Consider affiliate marketing to expand your reach.

Do you have any questions about shifting to online sales? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Write a Small Business Plan (4 Key Elements to Include)

When you have a brilliant business idea, it’s tempting to dive straight into making your dream a reality. However, without a plan, you may struggle to motivate your new employees, attract the best partners, or secure investor capital.

This is where a business plan comes in.

By taking the time to create this formal document, you can transform your idea into something tangible, and convince everyone to get behind your organization.

In this post, we’ll explore what a business plan is and why every company should have one. We’ll then discuss the four essential elements of any effective small business strategy. Let’s get started!

An Introduction to Small Business Plans (And Why They’re Important)

At a high level, a business plan is a written document that defines what your company is, the activities it performs, its core objectives, and how you’re going to achieve those objectives.

Many startups create this document before beginning operations, to help them explore whether their brilliant idea might actually become a viable business.

This plan can be used internally, but also externally. If you’re seeking investment from third parties, an effective business plan can help you secure funding even if you don't have a proven track record:

An example small business plan.

Although they’re useful tools for startups, many established companies treat their business plans as internal road maps.

By constantly referring to this document, you can evaluate whether you’re on track to achieving your goals, or whether you might need to adjust your operations. For this reason, we recommend that all companies maintain an up-to-date business plan.

This document may also help you realize that your goals have evolved, and that you need to adjust your approach as a result. It’s not uncommon for an established company to create an entirely new business plan to reflect a change of direction.

How to Write a Small Business Plan (4 Key Elements to Include)

Before we get to the list, we thought we'd throw you an idea. While you can save money creating your business plan on your own, it might be worth it in the long run to consult with an expert.

Platforms like Fiverr are a great place to find someone who can help you make sure you're starting out on the right foot.

That said, no two business plans are identical. However, there are some common elements that you’ll typically include in your plan. To help you structure this important document, here are four key elements you may want to incorporate.

1. Executive Summary

This section outlines your company and its mission statement. It’s also a good idea to provide information about your products and services, plus an overview of your leadership, employees, operations, and location.

If you plan to ask for financial backing, you may also want to include a high-level overview of your growth plans and some basic financial information:

An executive summary.

Although all parts of your business plan are important, we recommend prioritizing the executive summary.

This is because busy investors, banks, and potential business partners may decide whether to study your business plan in more detail based on the executive summary alone.

As the saying goes: “You never get a second chance to make a first impression”. Therefore, if your summary doesn’t contain exactly the information a person is looking for, they may dismiss your plan from the first page.

2. Products, Services, and Market Analysis

Next, you can go into detail about your products and services. You’ll typically want to include pricing, benefits to the customer, and your unique selling point (USP).

And if you’re performing any research and development, now is the time to mention it:

A small business plan.

It’s also smart to disclose your plans for intellectual property, such as copyright or patent filings. For some industries, it may also make sense to go into detail regarding the production and manufacturing process.

In addition to defining what your business has to offer, it’s important to demonstrate an understanding of where your products and services will fit within the industry.

This means exploring the competition, their strengths and weaknesses, and how challenging it will be to acquire part of their market share. Throughout this section, it’s also smart to communicate an understanding of the expected demand for your particular products and services.

3. Financial Planning and Budget

Financial planning and future projections are an essential part of any business plan. Even if the document is for internal use only, this section can help you budget and balance your cash flow:

Financial planning and budgeting information.

As part of your financial planning, we recommend including staffing, development, manufacturing, and marketing costs.

If you’re seeking outside investment, you may want to go into more detail, and provide targets and estimates spanning the first few years of your business:

Projected financial data.

While you may feel passionate about your new venture, it’s important to be realistic. An overly optimistic business plan that ignores weaknesses, potential pitfalls, and threats is unlikely to be well-received by potential investors and business partners.

Even worse, if you overestimate your revenue, this can lead to increased overheads and perhaps even a cash flow crisis.

To help keep your plan grounded in reality, only make claims that you can support with hard evidence. You might weave this proof into your business plan or include it as part of an appendix.

As an alternative, you might simply have this data on hand in case a potential investor requests more information. The only rule is that this evidence must exist.

4. An Appendix

An effective business plan will strike a balance between providing enough detail and remaining focused on what the reader needs to know.

Creating a comprehensive, detailed, and extensive plan may feel like you’re setting your business up for success.

However, lengthy documents are notoriously difficult to maintain. By creating an exhaustive business plan now, you may find that this plan is rarely used in practice.

While creating the document, it’s wise to constantly ask yourself whether each piece of information might be better suited to an appendix. In particular, detailed financial forecasts, market research data, product literature, and technical specifications are usually better included in an index.

This ensures that detailed information is on hand for readers who want to delve into the finer points, without distracting from the flow of the document.

Conclusion

We’re not going to pretend that starting a business is easy. However, with some careful planning, you can maximize your chances of turning your brilliant idea into a world-class business.

To set you on the road to success, let’s recap four things to include in your small business plan:

  1. Executive summary
  2. Products, services, and market analysis
  3. Financial planning and budget
  4. An appendix

Do you have any questions about how to write an effective small business plan? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Start Your Own Affiliate Marketing Program (In 3 Steps)

It might seem like influencers are everywhere these days. However, you're not just seeing things – working with these representatives is a popular and effective way to promote a brand.

You might be wondering how to leverage this power by starting your own affiliate marketing program.

Fortunately, the process doesn't have to be difficult. By following a few best practices and focusing on the essential elements, you can build a profitable affiliate program for your brand.

In this article, we'll cover a few reasons you might want to consider starting an affiliate marketing program. Then we'll show you how to create your own in three simple steps. Let's get to it!

Why You Might Want to Start an Affiliate Marketing Program

An affiliate marketing program is a network of influencers. You connect with respected people within your niche, and they promote your products to their followers. In return, you pay them a commission from any resulting sales.

There are many benefits to running an affiliate program. For one thing, it's a simple way to spread the word about your products. You also don't have to pay unless a sale is made, so using influencers is cost-effective.

Influencers also get a lucrative deal. On top of commissions, affiliate links can be a passive and flexible income stream.

That means these marketers can promote your content even if they've shifted to remote work. Additionally, the influencer's audience might appreciate an informed recommendation.

With advantages for all parties, it's no wonder that affiliate marketing is a booming business. Statistics show that this market is expected to reach a value of nearly $8.2 billion by 2022. That means getting started now will be an investment in your brand's future.

How to Start Your Own Affiliate Marketing Program (In 3 Steps)

We'll now use this simple guide as a kickstart for affiliate marketing. If you're interested in promoting your business with affiliate marketing, chances are you already have a website up and running.

If not, you'll need a basic WordPress site ready before you get started with the Easy Affiliate plugin, which we'll be using in this tutorial.

Step 1: Install and Activate Easy Affiliate

Starting an affiliate marketing program can be a bit complex. It can be hard to juggle links, payments, and ads.

That's why we highly recommend you use an affiliate program management product, such as Easy Affiliate, to take care of everything for you:

Easy Affiliate homepage.

Easy Affiliate enables you to host your affiliate program on a WordPress site. It's a simple way to integrate referral marketing infrastructure into your page.

Some other powerful features that you'll unlock with Easy Affiliate include:

  • Detailed progress reports to help you perfect your approach
  • Email marketing to spread the word about your program
  • One-click payouts to make commissions easy for you and your influencers

Additionally, Easy Affiliate doesn't charge any transaction fees. Once you purchase your plan, there are no additional hidden costs. The only per-transaction fee you'll pay is to PayPal, which the plugin uses to process payments.

The program also carries a 14-day money-back guarantee, so it's safe to give it a try if you're on the fence.

First you'll want to decide on your pricing plan. The options are Basic, Plus, and Pro. We suggest starting with Basic if you're new to affiliate marketing. However, Plus and Pro might also be worth considering if you have a few sites.

After you've made your choice, download Easy Affiliate. Be sure to grab your license key as well, because you'll need it to receive crucial plugin updates. Then install and activate the plugin.

You might also want to take some time at this point to consider your strategy. Understanding the essential elements for affiliate beginners can set you up for success.

Step 2: Customize Your Main Settings

Before you get started, there are a few settings you'll want to adjust. We'll take you through the most important ones. However, you might want to thumb through Easy Affiliate's helpful articles for more information.

Let's begin with the basic settings. You can find them in your WordPress dashboard under Easy Affiliate > Settings. Your screen will differ slightly depending on your plan:

The main settings for Easy Affiliate.

If you'd rather use the built-in setup wizard, simply scroll down to the bottom of the page to find that option. You can also add elements such as your basic business info.

If you keep scrolling, you'll find an option to decide which pages will act as your affiliate pages. These pages will generate automatically when you add Easy Affiliate. However, you can also edit them from this area.

Next up, we'll take a look at the Commissions tab:

The Easy Affiliate commissions tab under settings..

Here you'll decide on your affiliate program commission structure.

You can choose to pay out commissions as a percentage of sales or as a fixed rate. Your payout settings are also in this tab. Feel free to take your time here – payments are essential for both you and your influencers.

If you want to add integrations, check out the Ecommerce and Integrations tabs. For example, you can set up one-click PayPal functions under Ecommerce.

Finally, head over over to the Advanced tab:

The Easy Affiliate advanced settings tab.

It has several useful fields, but we'll focus on the essentials for now. We encourage you to set up email notifications to keep affiliates in the loop.

Additionally, you'll need to adjust international settings if you work on a global level.

Step 3: Prepare Resources for Your Affiliates

Finally, let's get to the heart of your program: your affiliates! Supporting your influencers is the best way to help them succeed.

On top of showing them how to do things like accept credit cards without a website, you can also provide other resources.

Remain on the page from the last step. This time, navigate to the Affiliates tab:

The Affiliate tab for Easy Affiliates.

First up is Registration Type. This is where you'll determine whether affiliates can join automatically, will need to apply, or will need direct administrative approval.

For your first program, we recommend requiring an application. This will help you screen for the best candidates directly.

The Form Fields section enables you to decide what information you'll collect from influencers. You can also make it so that users are automatically added as affiliates – which is perfect if you've built your WordPress site solely for your program.

Finally, you can change the affiliate dashboard. We suggest that you take the time to add your brand's colors and a custom welcome message. Doing so is a simple yet essential part of any new website branding checklist.

Next up, we'll change gears. Easy Affiliate enables you to expand your brand with professional-looking links and banners. Go to Easy Affiliate > Creatives > Add New:

The creative creation screen for Easy Affiliates.

Simply fill in the fields to create your new link. If you'd like to add a visual element, choose Banner from the Type drop-down menu. You'll then see an option to upload an image.

Try to make several links and banners. This can help make your marketing varied yet consistent. Once you've made a few creative assets, you can provide them to affiliates so they can advertise your business in places such as their social media accounts.

Conclusion

Affiliate marketing spending is on the rise. That means there's a lot of potential for using influencers to advertise your company. Fortunately, starting your own affiliate marketing program can be simple with the right tools.

In this article, we showed you three steps to begin your affiliate program:

  1. Choose and install a pricing plan from Easy Affiliate.
  2. Customize the main settings, such as the commission structure.
  3. Help your influencers succeed with a clear structure and dynamic assets.

Do you have any questions about starting your own affiliate marketing program? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Start a Membership Business (In 3 Steps)

If you sell products online, you can benefit from a strong, dedicated customer base. One of the best ways to do this is by creating your own membership site. However, you might not fully understand what that undertaking involves.

Fortunately, this format can be quite simple and accessible even to beginners. By understanding the basic format of a membership site and using the right tools, you can get your own business up and running in no time.

In this article, we’ll cover a few reasons you might want to start your own membership business. Then we’ll take you through three steps to help you begin with confidence. Let’s get started!

Why You Might Want to Start a Membership Business

A membership site is any website that has member-exclusive content. They make a profit by charging users to become members. One example of this kind of page is You Are Nourished by Lauren Gayfer:

An image of Lauren Gayfer's membership site, You Are Nourished.

Gayfer offers food-focused advice to help people live healthier lives. Her customers pay a membership fee to access the expert content and advice.

However, you can use a membership site to sell virtually any kind of content including physical items, online courses, podcasts, even a personal blog! As long as you have an audience that's interested in your content, the potential is nearly limitless.

You probably won't be surprised to know, then, that this model comes with a range of benefits. One of the major advantages is that running a membership site can enable you to be own boss and pursue your passions.

In addition to this, starting a membership business can put you in touch with other enthusiasts in your niche. Membership sites can be a great way to build an online community and network with like-minded individuals.

Finally, for business owners there's one obvious benefit: profit. Membership sites can be extremely lucrative. For example, a recent study showed that 85% of people are willing to pay for a dating membership that fits their needs. Moreover, nearly a quarter of respondents are willing to pay over $25.

For all these reasons and more, membership sites are an effective way to do what you love and make a living from it.

How to Start a Membership Business (In 3 Steps)

Starting a membership site can be a great way to make money, and it doesn't have to be complicated. The steps below should give you a general idea of how to get started.

Most importantly, you'll need a basic WordPress website set up before you begin.

Step 1: Choose a Profitable Niche

A niche is your area of focus. This is the field in which you'll offer expertise or products. With so many options available to your customers, it's a good idea to fully embrace your niche right from the beginning.

We highly recommend choosing a focus that you have a real passion for. This will make it easier to produce the large volumes of high-quality content that members may expect. However, there are other considerations as well.

It's important to consider how profitable your niche is. Even if you love something and put out stellar content, you'll need an audience that's willing to pay for it. A smart way to gauge interest is to see how many affiliate programs exist for your niche.

Moreover, it's also important to set yourself apart from competitors in your niche. Try to think of why a customer should choose your membership site over another.

For example, the popular code-learning site Codecademy offers a membership model based on computer languages. However, its landing page also emphasizes how the service will help users with the learning process:

The Codecademy membership site home page.

Codecademy also offers value in terms of user growth. This service offers multiple different coding languages. So, a user doesn't have to find a new membership site once they complete a course.

Also, consider going with a niche that is fairly broad and can be easily scaled up. Doing so may provide opportunities for business growth and increased profits in the future.

Step 2: Establish Your Membership Plans

Once you've chosen your niche, you can start thinking about your membership offerings. Most membership sites offer several pricing plans in different tiers. This system gives your audience the option to pay more for additional content.

It can also be helpful if your niche is skill-based. This is because you'll be able to target different people based on their expertise.

Alternatively, you might create tiers based on how long users will gain access to your content. The piano learning program Pianu demonstrates this approach with its pricing plans:

Pricing tiers for the membership site Pianu.

Multiple membership plans also enable you to cross-sell and upsell. As long as you don't overwhelm your audience, more tiers can mean more profit potential.

Nevertheless, a freemium model can be equally powerful. With a freemium site, you provide some of your content free of charge. Other content is placed behind a paywall.

Free content can give interested customers an idea of what your membership site is like. If you're not ready for multiple pricing plans, consider offering only one that includes a freemium element.

However you decide to organize your plans, the most important part is also the hardest: setting a price. The aim is to strike a balance between good value and healthy profits, which isn't always easy. Try keeping the anchoring effect in mind to find the perfect balance.

Step 3: Install and Set Up MemberPress

While our Buy Now Plus tool can help you accept online payments without a dedicated page, you'll also want to download a tool that can help you to set up your site for members. Fortunately, there's a powerful WordPress plugin that makes this easy – MemberPress:

The MemberPress homepage.

MemberPress is the all-in-one solution for starting your membership site business. You'll have access to all the infrastructure you need, including:

  • Fine-grained control over who has access to what content
  • The ability to sell everything from online courses to digital downloads
  • A long list of integrations to help you leverage your favorite tools

MemberPress is also user-friendly. There's no need to worry if you're not a tech whiz – that won't stop you from starting an excellent membership site business.

First, you'll need to choose your pricing plan. Each option has different features and limitations, so we recommend you read through each one closely.

Afterward, you can download the plugin, then install and activate it on your WordPress website. When the program is ready, there are a few main steps that you may want to take care of first, such as:

  • Establishing a payment method
  • Adding restricted access rules
  • Creating a registration page

For more information on how to perform these tasks, we highly recommend following the MemberPress setup guide. This document can help you start your membership site business in as few as five minutes. If you need any additional help, we recommend checking out WP Tech Support for all your support needs.

Conclusion

Starting a membership site business can seem like an overwhelming task. Between the technology involved and the planning required, you might feel like it's too much to keep track of. Fortunately, you can simplify the process by taking the right approach.

In this article, we covered three steps to help you get started with a membership website:

  1. Select a niche that is both enjoyable and profitable.
  2. Lay out your membership plan structure.
  3. Choose powerful software such as MemberPress to equip your website.

Do you have any questions about starting a membership site business? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Keep It Simple and Keep Your Customers (3 Tips)

In today’s always on, always connected world, you have more opportunities than ever to communicate with your customers. However, you also have more chances to overwhelm and even alienate your target audience.

With the typical internet user suffering from information overload, you may be able to stand out from the crowd by doing less. By stripping your marketing down to its essentials, you can help even the most overwhelmed shopper make a smart purchasing decision and inspire customer loyalty. 

In this post, we’ll discuss why keeping it simple may be the key to retaining your customers. We’ll then share three tips on how to do less while achieving more. Let’s get started! 

Why Keeping It Simple May Be the Key to Retaining Your Customers

When trying to appeal to today’s tech-savvy consumer, more isn’t always better. There’s a misconception that the more content you provide, the greater your chances will be of holding the customer’s attention.

It’s easy to fall into the trap of believing that a constant stream of marketing campaigns is the only way to grow your audience. However, this may not always work.

For many shoppers, the sheer amount of online content can be completely overwhelming. If you bombard people with even more information, you may be putting them off rather than drawing them in.

With this in mind, it makes sense to focus on decision simplicity. This is where you provide your customers with just enough data to make an informed purchasing decision – and no more.

For people who are already feeling overwhelmed, this can make your business far more appealing than a competitor who is pumping out content 24/7. 

How to Keep It Simple and Keep Your Customers (3 Tips)

While it’s tempting to try and wow the customer, information overload is a very real phenomenon. By taking a less-is-more approach, you can cut through all of the noise and help your audience make stress-free purchasing decisions.

Let's take a look at how to keep it simple and keep your customers, in three easy steps. 

1. Personalize the Customer Experience

When you’re trying to appeal to your entire customer base, it’s easy to overwhelm the individual with irrelevant information. Instead of taking a one-size-fits-all approach, you may want to focus on delivering a personalized experience.

This can help minimize the amount of content the visitor has to deal with, which can simplify the purchasing decision. 

If you want to provide a personalized shopping experience, it might make sense to offer customers a membership service. This is often essential for creating a complete record of the individual’s preferences, habits, and behavior.

All of this data is invaluable for delivering a highly personalized, highly persuasive customer experience.

There are a number of membership plugins available for WordPress, but MemberPress is leading option

Keep your customers, using a membership plugin such as MemberPress.

You can use this plugin to display different content depending on the shopper’s role and capabilities. This can be a quick and easy way to hide information that’s irrelevant to the individual, and prioritize the content that’s more likely to make them convert. 

Meanwhile, if you’re using the popular WooCommerce ecommerce platform, there are a number of add-ons that can help you tailor your website to each user. This includes WooCommerce Customer History:

The WooCommerce History add-on can help you keep your customers.

The Customer History add-on records how each visitor browses your store, and maintains a full purchase history log. You can then use this information to strip out all the unnecessary content and create a more streamlined purchasing journey. 

2. Simplify the Purchasing Journey

By reducing the number of screens the shopper has to navigate, you can reduce the amount of information they come into contact with. This is where a buy now button can be your secret weapon. 

These call to action (CTA) buttons promise to simplify the purchasing journey by transporting the customer directly to the checkout page. You can quickly and easily create this button using our free Buy Now Plus service.

Simply connect Buy Now Plus to your existing Stripe account, or create a new free Stripe account right in the Buy Now Plus setup process. Then you’re ready to create a wide range of high-converting buy now buttons:

The Buy Now Plus dashboard.

After creating a button, you can even deploy it across multiple platforms. This helps you provide a consistent and seamless experience regardless of whether the customer is making a purchase from your website, social media accounts, or marketing emails.

By providing this kind of omnichannel shopping experience, you can make the purchasing process feel effortless and intuitive across multiple platforms. This can help you improve your customer retention rates. 

3. Segment Your Email Campaigns

According to Adobe’s Email Usage Study, Americans spend over five hours a day checking their emails. That’s a huge window of time where you could be promoting your products.

However, most businesses are fully aware of this opportunity, so your typical shopper is probably already drowning in marketing emails. If you add to the pressure, it’s unlikely to end well. The consumer might ignore your messages or unsubscribe from your email list.

Therefore, it’s important to minimize the number of times you contact the customer, while still using email marketing to drive conversions. The best way to achieve this tricky balancing act is by using segmentation. 

A segmented email campaign is where you send targeted messages to your subscribers based on their characteristics or actions, such as their purchase histories. This enables you to replace multiple generic messages with a single email that speaks to the individual shopper’s needs. 

Even if the customer is feeling swamped, highly-targeted messages can still spark a positive reaction. In fact, segmented email campaigns experience 74.53% higher click rates compared to non-segmented campaigns, and companies report a 760% increase in revenue from segmented emails.

All of the major email automation programs support segmentation. Many WordPress plugins also have built-in support for targeted emails, including the free MailPoet plugin:

The MailPoet plugin can help you send targeted emails.

MailPoet comes with an easy-to-use newsletter builder and a selection of responsive templates. It also enables you to send automatic WooCommerce emails.

For instance, you can welcome your new customers, send emails to shoppers who purchased a particular product, and reach out to those who abandoned their carts.

Conclusion 

When it comes to selling your products, the customer needs just enough information to make an informed purchasing decision – and not a single word more.

While it’s tempting to try to dazzle your audience, your typical internet user is already suffering from information overload and won’t thank you for adding to it.

Let’s quickly recap how you can avoid overwhelming your customers: 

  1. Personalize the shopping experience by creating a membership site with MemberPress.
  2. Simplify the purchasing journey by using buy now buttons with Buy Now Plus.
  3. Segment your email campaigns by using a WordPress plugin like MailPoet.

Do you have any questions about how to keep it simple and keep your customers? Let us know in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

4 Ways to Increase Sales That Might Surprise You

When it comes to increasing your sales, you’ll find plenty of advice online. However, the key to grabbing people’s attention is often catching them off guard. Unfortunately, it can be difficult to achieve this when everyone’s using the same techniques.

The good news is there are many ways you can get creative with your marketing, or put a fresh spin on a familiar sales technique.

By stepping outside the box, you can immediately stand out from the competition, and perhaps even secure some additional conversions in the process.

In this post, we’ll share four ways to increase sales that might surprise you. We’ll also discuss tips for implementing each of these techniques, so you can be confident that you’re getting the most out of your marketing activities. Let’s get started! 

1. Monitor Your Competitors on Social Media

With over 2.7 billion monthly active users, Facebook offers an opportunity to promote your products and services to a huge audience. Creating a Facebook Business Page is a great start, but it’s not enough to simply post content and hope for the best. 

To get the maximum return on investment (ROI), you should identify the days and times when your target audience is online. You may also want to look at the type of content that your audience responds most positively to. 

While you could learn from trial and error, you can get a head start by monitoring your closest competitors. Facebook’s Pages to Watch feature can record when your competitors post, how often they post, and their engagement:

Increase sales with Facebook's Pages to Watch feature.

You can then use this data to inform your own social media activities. For example, if content posted on Monday morning generates the most engagement, then it may make sense to publish your own content at this time. 

To start spying on the competition, head over to your Facebook Business Page and select Insights > Overview. Then scroll to the Pages to Watch section: 

Facebook's Pages to Watch feature.

Next, select Add Pages. In the popup, type the first page that you want to monitor and select it:

The Facebook Insights dashboard can help you increase sales.

You can add several brands to your watch list. When you're ready, click on Done. Facebook will now spy on these pages for you, and display all of their activities in your Insights dashboard.

2. Run a User Generated Content (UGC) Contest 

Running a contest is a great way to create buzz around your products. However, to get the maximum ROI, you may want to base your competitions around user generated content (UGC). This is content like product reviews and customer testimonials created by someone outside your business.

There are different ways you can put a competitive slant on UGC. For instance, you could challenge your customers to take the most creative photos featuring your products.

You could ask your social media followers to submit content based on a theme, such as photos of their furry friends on National Pet Day:

A UGC-focused contest.

Alternatively, you could post a photo and ask your followers to come up with a funny caption: 

An example of a caption contest.

This is already a great opportunity to interact with your audience. However, you can take this engagement to the next level by picking a shortlist of potential winners, and then asking your followers to vote by liking, sharing, or commenting on their favorite entries. 

This approach can transform your nominees into temporary brand advocates. That's because they'll probably encourage their friends and family to interact with your content in order to secure more votes.

This exposure and engagement can have a positive impact on your sales. To get started quickly, consider adding a plugin like RafflePress to your site. 

RafflePress plugin homepage

RafflePress makes it super easy to create and manage contests and giveaways. It has pre-built templates and a drag-and-drop builder, so you can quickly build your contest's landing page.

It also has fraud protection, so you don't have to worry about cheating. What's really great is that the free version of RafflePress includes a feature that helps you set up contest rules.

With paid plans, you get more features like email marketing and CRM integrations, viral sharing, polls and surveys, and image submission entries.

3. Generate Large Amounts of Content, Fast

With experts attributing over 40% of revenue to organic traffic, it’s impossible to overestimate the importance of search engine optimization (SEO). Having a publishing schedule is an essential part of an effective SEO strategy.

Content may be king, but it can be difficult to publish a steady stream of new material. Thankfully, there are ways to quickly generate content without compromising on quality. 

In addition to running UGC contests, you could accept guest posts or partner with third parties who can provide you with valuable content in exchange for backlinks.

You could also collect interesting statistics on a subject matter related to your industry, and then publish them as a post.

Data-driven content can be quick to write, and people love to share it:

An example of a statistics blog.

Another option is to interview thought leaders and experts in your industry, then publish this content in multiple formats.

For example, you might post the video to your YouTube channel, include snippets in your podcast, or turn the conversation into an engaging article.

If you already have a library of content, it’s always worth looking for opportunities to refresh and republish old posts.

This might involve updating the information in an article, or adding new images. Putting a fresh spin on older posts can be quicker and easier than creating entirely new content.

4. Leverage the Power of Buy Now Buttons

Just because a customer adds an item to their cart doesn’t mean you’re guaranteed a sale. Every step in the purchasing process is another opportunity for this person to change their mind and abandon their shopping basket. In fact, 69% of customers fail to complete the checkout process.

That’s where buy now buttons come in. These enable customers to jump straight to your checkout page, leaving them with less time to rethink their purchases:

Increase sales with a Buy Now button.

You can create these powerful calls to action (CTAs) using a flexible service such as Buy Now Plus. You'll also be able to post the same button across multiple platforms, including social media.

To get started, simply connect your Stripe account to the free Buy Now Plus service. You can then create a wide range of high-converting buy now buttons without having to write a single line of code:

The Buy Now Plus dashboard.

Buy Now Plus provides everything you need to embed these buttons into your site, add them to your email marketing campaigns, and post them across social media.

For more information on how to drive conversions with buy now buttons, you can check out our complete guide.

Conclusion 

Creativity can change the way people see your brand, which is a huge benefit when you’re trying to make a powerful impression.

By putting a fresh spin on well-worn marketing techniques, you may be able to convince potential customers to choose your business over the competition.

Let’s quickly recap four unique ways to increase your sales: 

  1. Monitor your competitors on social media.
  2. Run a user generated content (UGC) contest.
  3. Generate large amounts of content, fast.
  4. Leverage the power of buy now buttons, using a service such as Buy Now Plus.

Do you have any questions about boosting sales by thinking outside the box? Ask us in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Get Customer Testimonials (3 Easy Ways)

Marketing and advertising are essential for raising brand awareness and securing sales. However, the modern consumer is naturally suspicious of everything that business owners have to say about their own products.

This is where customer testimonials come in. If a third party speaks highly about their experience with your business, then shoppers are more likely to pay attention – and maybe even act on that recommendation. 

In this post, we’ll explore what testimonials are and why they’re so prized by online businesses. We’ll then share three easy ways to generate all the testimonials you need to win over even the most suspicious customer. Let’s get started! 

An Introduction to Customer Testimonials (And Why They’re Important)

Consumer testimonials are recommendations from happy partners and customers who can confirm the value of your products and services. This customer feedback can take the form of lengthy case studies that are sometimes produced together by the client and the company:

An example of a customer testimonial.

In some cases, happy customers simply share their feedback. Many businesses pick their favorite reviews and present them as quotes on their sites and product listings: 

How to get more customer testimonials.

This third-party feedback can be a powerful tool for boosting your sales. According to a report from the Spiegel Research Center, people are 270% more likely to purchase a product that has reviews, as compared to a product that has none.

There’s also evidence to suggest that customer testimonials are more persuasive than any in-house marketing materials. In one study, TurnTo Networks discovered that 90% of consumers are more influenced by user-generated content such as testimonials than email marketing and search engine results.

Your bottom line is influenced by your total number of sales, but also your profit margins. If you ever need to increase your prices, customer testimonials might be the answer. In fact, data from Podium shows that 68% of customers are happy to pay up to 15% more for the same product or service if they’re confident that they’ll have a better experience. 

3 Easy Ways to Get Customer Testimonials

Positive testimonials could be the key to boosting your sales, securing new customers, and potentially increasing your prices. Here are three techniques for ensuring that your business gets the feedback it needs to thrive. 

1. Make It Easy for Customers to Leave Reviews

There’s no such thing as too much positive feedback. However, there is evidence that the first five reviews have the biggest impact on conversions. This means that you may experience an uptick in sales after just a handful of reviews.

You can use a WordPress plugin like WPForms to create a feedback form that's easy for customers to use. The plugin comes with several forms that work great for gathering feedback. One we really like is the survey form.

This form is available in the Surveys and Polls addon:

WPForms Survey Form settings

The template is pre-set, and includes fields like the Rating field and Paragraph Text field. You can even use conditional logic in these fields so that they appear only if a customer rates you below a set threshold.

2. Ask for Customer Testimonials

According to Bright Local, 76% of consumers are happy to leave a review – all you need to do is ask. To increase your chances of receiving positive reviews, it’s smart to approach the customer when their behavior indicates that they’re happy with their experience. 

If a client contacts you about renewing their subscription or leaves a positive comment on your Facebook page, that may be the ideal time to request a review. However, for busy business owners this kind of one-on-one interaction isn’t always possible.

Fortunately, there are ways to automate these requests. Many companies use email software to remind customers that they’ve recently made a purchase, and that you’d appreciate a review:

An example of a review request email.

There’s a chance that automatically contacting everyone may result in some dissatisfied customers leaving negative feedback. However, when it comes to reviews, quantity is key. 

Over half of consumers are more likely to purchase a product that has a large number of reviews and an average rating, compared to a product that has a small number of reviews and an excellent rating.

This suggests that it may be worth risking the occasional poor review, so long as it’s outnumbered by positive feedback.

If you do attract negative reviews, then we always recommend publicly responding to the person, and trying to bring their complaint to a positive conclusion.

If people see you interact with unhappy customers in a polite, helpful manner, they may feel confident that you listen to your audience and always strive to provide a good experience. This could have a positive impact on your sales.

3. Register With Popular Consumer Review Sites

When Canvas8 asked customers which sources they trust to provide honest reviews, third-party sites ranked second. Even when your audience is free to post reviews on your site, there's always the suspicion that you may be moderating this content in some way.

However, you have no control over third-party sites, which makes them a powerful tool for proving the quality of your products:

How to get customer testimonials via your Facebook Page.

If you haven’t done so already, it’s time to register your business with all of the major consumer review platforms. This includes Facebook, Tripadvisor, Yelp, and Google My Business:

Get customer testimonials for your Google listing.

Once you’re registered, we recommend monitoring these platforms carefully, as some consumer review sites highlight businesses that are responsive. This may earn you some additional reviews.

Since these review sites carry so much authority, it’s smart to show people all the platforms where your business is registered. Many developers have created plugins that make it easy to embed this third-party content on your WordPress website. This includes Reviews and Rating, which provides a widget and shortcode for your Google My Business content.

Reviews and Rating WordPress Plugin

Conclusion 

Customer testimonials are one of the most powerful forms of marketing. Research suggests that if you can secure as few as five positive reviews, you might experience an uptick in sales.

To help you set up a steady stream of positive testimonials, we’ve shared the following tips:

  1. Make it easy for customers to leave reviews, using a plugin like WPForms.
  2. Ask customers for testimonials by emailing them after they make a purchase. 
  3. Register your business with popular consumer review sites, such as Tripadvisor and Yelp.

Do you have any questions about how to secure more customer testimonials? Ask us in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Grow Your Profits With 3 Sales Tips From Neuroscience

As an online store owner, you’ll find plenty of advice on how to convince potential customers that your products are the best on the market. However, people don’t make purchasing decisions based on logic – they hit that buy now button due to an emotional reaction.

Thankfully, there’s an entire science dedicated to understanding the way people think and feel. By applying cutting-edge neuroscientific principles to your ecommerce site, you can create an experience where the customer feels compelled to make a purchase. 

In this post, we’ll discuss what neuroscience is and the role it can play in boosting your profits. We’ll then share three tips on how to leverage the power of the human brain in order to secure more sales. Let’s get started! 

An Introduction to Neuroscience (And How It Can Boost Your Sales)

There are various ways to gather information about your target audience. For example, you might ask customers for their feedback, perform interviews, or conduct a survey:

WPForms survey builder
With the WPForms survey builder, you can customize your customer surveys.

However, people have a tendency to seek approval by providing socially-acceptable answers. This can reduce the accuracy and usefulness of your data.

There are also many impulses, emotions, and motivations that happen subconsciously. Since your target audience isn’t aware of how these factors influence their decisions, they rarely feature in the input gathered from surveys and other popular methods of customer research.

This is where neuroscience can give you an advantage over the competition. Neuroscience is the multidisciplinary, scientific study of the brain and its impact on cognitive functions and behavior, including subconscious decision-making.

Essentially, it’s the study of how people think, which makes it a powerful tool for understanding your audience and what truly pushes them to convert.

Neuroscience teaches us that people make decisions emotionally. Armed with this information, you can optimize your marketing strategies in order to inspire an emotional reaction that will encourage conversions and maximize your profits

How to Grow Your Profits With 3 Sales Tips From Neuroscience

Sales is often referred to as an art, but it’s also a science. Using scientific principles in your business strategies can help you tap into powerful psychological and emotional cues.

Here are our top three tips for growing your profits using the power of the human brain. 

1. Become an Influencer 

Humans are wired to make decisions emotionally, and then attempt to justify those decisions with reason. According to Dan Hill in Emotionomics: “Emotions process sensory input in only one-fifth the time our conscious, cognitive brain takes to assimilate that same input.”

This means that the best way to close a sale is to trigger a positive reaction among your target audience.

Influential people tend to inspire more powerful emotional responses. However, this doesn’t mean you need to turn into an Instagram sensation or launch your own YouTube channel (although depending on your brand and your target audience, those things may help).

Instead, we recommend building a reputation as a trusted source by consistently creating useful content

A blog can be a great way to position yourself as an authority in your chosen field. Once you’re regularly publishing five-star content, you can use this to deepen your relationship with your audience.

Responding to blog comments is a good start, but it’s also smart to actively seek out online communities and platforms where your target audience already congregates. 

Different social media platforms appeal to different people. For example 80.9% of LinkedIn users are aged 24 or over. By contrast, 41% of TikTok users are aged between 16 and 24. When you’ve identified which platforms your target audience prefers, you can post your content to those networks:

The LinkedIn social network.

By performing these simple actions, you can create the public perception that you’re a helpful, engaged, and approachable business. This can ensure that when your target audience does encounter one of your products or services, their initial reaction is a positive one. 

2. Encourage Impulse Purchases 

The average American spends more than $2,100 a year on impulse purchases. This spending peaks during the holiday season, when one in three purchases are spontaneous. 

Physiologically, humans are prone to buying products and services on a whim. However, cart abandonment rates are also high, with evidence suggesting that 69% of customers fail to complete the checkout process.

Although customers are psychologically primed to add items to their basket, it seems that they’re just as prone to changing their mind.

To capitalize on this psychological phenomenon, it helps to simplify the checkout process. By giving customers fewer opportunities to rethink their purchases, you can harness the full financial potential of impulse buying. 

This is where a buy now button can be your secret weapon. You can create high-converting buttons using a service such as Buy Now Plus, and then deploy these buttons across your website: 

The Buy Now Plus dashboard.

You may even want to add your Buy Now Plus buttons across third-party platforms, using the provided sharing buttons and embed codes. This includes time-sensitive sites such as Twitter, where the additional pressure can further encourage impulse shopping.

3. Sell the Benefits, Not the Features

Many organizations fall into the trap of selling their products and services based on their features. However, as we've previously mentioned, decisions are initially influenced by emotions, not logic.

To trigger a stronger emotional response, it's important to focus on the benefits of your product.

Although benefits and features are related, they aren’t interchangeable. Features are what your product can do. For example, a security camera might automatically upload recordings to the cloud. But the benefit is what the customer can do with the product, such as keep their family safe:

The sales tips from neuroscience encourage you to focus on the benefits.

If you’re unsure which benefits to promote, you can first try to identify your audience’s pain points. Then, you can position your product or service as the solution.

To really tap into those emotional triggers, make sure you emphasize how much better the customer will feel after investing in your product and receiving the associated benefits.

Conclusion 

Neuroscience reveals that people initially make purchasing decisions based purely on emotions, and only later try to justify their choices with logic. By leveraging the power of this subconscious decision-making, you can create a persuasive, high-converting online store. 

To help grow your profits, let’s quickly recap three sales tips taken directly from neuroscience: 

  1. Became an influencer.
  2. Encourage impulse purchases, using a service such as Buy Now Plus
  3. Sell the benefits, not the features.

Do you have any questions about how to boost your revenue with the power of neuroscience? Ask us in the comments section below!

How to Improve Sales With Social Media Content (4 Tips)

Social media represents a huge opportunity for any business owner. After all, there are over 2.7 billion monthly active Facebook users and 69.3 million Twitter users in the US alone. However, if you don’t plan your social activities carefully, it’s easy to let that opportunity go to waste.

Fortunately, there are tried-and-tested methods and tips proven to help improve your sales with social media content. By leveraging this advice, you can ensure that the time you spend on these platforms has a direct, positive impact on your profits.

In this post, we’ll discuss why social selling is more than simply posting your products across Facebook and Twitter. We’ll then share four actionable tips that you can implement today to maximize your profits. Let’s get started! 

An Introduction to Social Selling (And Why It’s Important)

Despite its name, social selling isn’t always about posting your products and services to social media. While it’s smart to keep your followers in the loop regarding new launches, discounts, and other product-related developments, this is only part of a successful social strategy. 

If you really want to smash your sales targets, we recommend using these platforms to build brand awareness and connect with prospects. You can also develop relationships with both new and existing customers by responding to their comments on platforms such as Twitter:

An example of a brand interacting with clients on social media

By actively engaging with your target audience in a positive and helpful way, you can increase the chances that yours is the first company that person considers when they’re ready to make a purchase.

Social selling can also be an effective way to keep existing customers engaged and encourage them to remain loyal to your business, rather than defecting to your competitors. 

How to Improve Sales With Social Media Content (4 Tips)

Social media has grown into a powerful marketing tool. If you’re ready to improve your sales, then here are our top tips for success:

1. Do Your Research

Today, there are countless social media platforms. With so many channels to choose from, it’s difficult to maintain a presence across every single site. 

To achieve the highest number of conversions, it’s smart to focus on the platforms where your target audience is most active. Some platforms are more popular with certain demographics. For example 41% of TikTok users are aged between 16 and 24. By contrast, 80.9% of LinkedIn users are aged 24 or over.

If you’re unsure about your target demographic, you can learn more about the people who are visiting your site and purchasing your products using a tool such as Google Analytics:

The Google Analytics dashboard.

Once you know where your audience is spending the majority of their time, you can focus all of your efforts on those platforms. This should have the greatest impact on your sales.

2. Avoid the Hard Sell

While it may sound counter-intuitive, it’s a bad idea to focus solely on driving sales. If you treat social media as an advertising channel, then you’ll probably struggle to attract a following.

Instead, we recommend building your social strategy around sharing valuable content. Ideally, you’ll already have a company blog.

These posts are great material for your accounts, but you can also create content solely for social media, such as infographics that you post directly to Twitter, Facebook, and other popular sites.

You might also share the occasional third-party resource, such as informative blog posts written by industry experts. 

With social media, the clue is in the name. Therefore, it's a good idea to always look for opportunities to engage with your audience. This may involve liking and sharing customers' posts, answering questions, or responding to comments: 

An example of a brand engaging on social media.

All of these activities can position you as a helpful, valuable person to follow on social media. Then, when you do post purely sales-focused content, your audience should be far more receptive to your message. 

3. Partner With Relevant Influencers

An online influencer is someone who has a significant digital following. Similar to a traditional celebrity endorsement, an influencer can promote your business to their fans and followers.

This can be a very effective sales strategy, with around 34% of Instagram users admitting to purchasing something due to an online influencer:

An example of an influencer partnership, which may help improve sales.

The key to a successful partnership is finding the right influencer. Ideally, there will be an overlap between the person’s fanbase and your target audience.

In addition, when there’s a relevant link between the influencer and the content they’re promoting, you can capitalize on the assumption that they only promote products they genuinely like. This can further increase your sales. 

Although it’s easy to get star-struck by the large follower numbers of social media’s heavy hitters, it’s worth noting that micro-influencers often have higher engagement rates.

This is most notable on TikTok, where micro-influencers receive 17.96% engagement, compared to 4.96% for mega-influencers. If you can identify a micro-influencer who appeals to your target audience, then you may be on to a winner.

One great way to recruit and manage social media influencers is to start your own affiliate marketing program. There are several tools that allow you to do this easily. One of our favorites is Easy Affiliate, a WordPress plugin that works beautifully with all kinds of membership and ecommerce sites.

Easy Affiliate WordPress plugin homepage

4. Leverage the Power of Buy Now Buttons

Although it shouldn’t form the core of your social content, you’ll want to spend some time promoting your products and services. However, even if a follower decides to make a purchase, they’ll still need to click through to your store in order to start the process. 

This gives the customer plenty of time to change their mind. In fact, studies show that 69% of customers abandon their shopping carts. Therefore, it’s important that you simplify the purchasing process in order to encourage people to complete an order.

This is where buy now buttons come in. When you create a button using a flexible service like Buy Now Plus, you can post them across all major social media platforms:

You can improve sales by posting Buy Now buttons to social media.

Your followers can then access the checkout process directly from their favorite social networks.

To create your first buy now button, simply connect Buy Now Plus to Stripe, then follow the onscreen instructions:

The Buy Now Plus dashboard.

We’ll also provide everything you need to post your buy now button across your social media networks. This includes dedicated Share to Facebook and Share to Twitter buttons. 

Conclusion 

Social media is a powerful platform for promoting your products and services. However, it’s important to use it wisely in order to maximize your conversions.

Let’s quickly recap four ways to improve your sales with social media content:

  1. Choose the right platform for your business, based on your target audience.
  2. Share valuable content and avoid hard selling.
  3. Partner with relevant influencers to reach more people.
  4. Add buy now buttons on your social media pages, using Buy Now Plus.

Do you have any questions about how to improve sales and engage with potential customers on social media? Ask us in the comments section below!

If you liked this post, be sure to follow us on Twitter, Facebook, and LinkedIn.

How to Boost Online Sales Fast (Top 3 Ways)

In the world of ecommerce, speed is essential. This can be particularly true if you're looking for a quick way to boost your online sales. However, marketing can be unpredictable, making this goal a tall task at times.

Fortunately, a customer-focused approach can help. By using strategies that make purchases easier and more fun for your shoppers, you can increase your online sales in record time.

In this article, we'll discuss a few key things to know about boosting your online sales. Then we'll cover the top three ways to increase your revenue in a snap. Let's dive right in!

What You Need to Know About Boosting Online Sales

It's hard to argue that driving online sales is anything but good news. However, how you increase your revenue can make a big difference. Even if you're focusing on speed, you might want to think of the long-term as well.

For example, one study found that customers who have been shopping somewhere for 30 months or more spent 67% more per order than shorter-term consumers. That means you might want to find a strategy that boosts sales now and also lays the groundwork for future profits.

One way to do this is to focus on customer service best practices. Any sales tactics that are misleading or confusing can end up hurting you in the long run. By focusing on serving your shoppers' needs, you can avoid future complications.

Additionally, it's best not to expect sales to balloon overnight. Even speed-focused strategies can take time to work. We recommend that you keep an eye on your analytics plan. This can help you get an idea of what's working for your site and what isn't.

Finally, we suggest that you keep your individual site's needs in mind. Every audience is different. Therefore, an approach that works for a competitor may not work for you. Try to follow your marketing instincts: if a strategy feels off-brand for your site, it might not be the best fit.

Top 3 Ways to Boost Online Sales Fast

If you're ready to get your sales numbers up, consider implementing one of the following effective tactics in your online store.

1. Add Urgency to Your Sales Pitch

A valuable deal can be hard to find. However, your customers may not feel inspired to act on one unless there's a finish line. That's why you might want to consider adding a timer to your sales to add a sense of urgency.

Publicizing the end of a sale can be a powerful way to pique interest. Rather than an abstract end date, shoppers have a hard deadline. This can encourage them to act quicker on their sales rather than putting them off until later.

This can also be an effective strategy when used with a calendar holiday. You can consider a recent Macy's campaign based around Memorial Day as an example:

A banner ad for a Macy's Memorial Day Sale.

Not only does this approach make use of urgency, but it also helps your customers plan. If they can expect a sale around a holiday, they might be more likely to visit your store when that time comes around.

Adding sale deadlines is also a pretty quick process. Simply add a timer to whatever campaign you had planned.

However, it has long-lived potential too. For example, you can consider recruiting influencers to spread the word of your urgent sales in the future. It may take time to cultivate the right ambassadors, but they can help you quickly reach new audiences once they're involved.

2. Send Out Free Promotional Items

Another way to quickly boost sales is to run a giveaway. It can be a physical product, a coupon code, or a small sample. Whatever form you choose, a well-run contest can create tremendous buzz around your site.

Giving away free items is a well-proven strategy too. One study found that millennials are 75% more likely to make a repeat purchase after receiving a free item. Thus, even a small gift can make a big difference.

One popular approach to this is a raffle-based giveaway. Hosting a giveaway can quickly drive traffic to your site. This may lead to more people discovering and potentially purchasing your products.

Even users who don't make an immediate purchase will now be aware of your brand. You can consider the recent giveaway from Chef's Corner Store as an example:

A brief entry form for a cooking-themed giveaway, a quick way to boost online sales fast.

A giveaway can also grow your email marketing list for future use. In the above example, users must sign up to an email list to win, making this strategy useful for growing your leads.

As an alternative, you might also change up the ways people can enter to win. For example, you could require users to comment on a post or view a product instead. This can boost your engagement while also helping potential customers explore your site.

3. Make Checkout an Easier Experience

Checkouts can be a maze. Shipping information, payment data, and confirmation pages can bewilder your shoppers. Every extra step can increase friction. This can be a waste of all the careful marketing you've done to get customers to the checkout page.

Fortunately, the solution is simple. All you have to do is cut down on cart complexities and minimize the steps your customers have to complete to purchase your products. By doing this, you can capitalize on interested parties instead of spending time reaching new audiences.

It's not just about the steps themselves. You can start a checkout off on the right foot by making it as easy to begin as possible. Our plugin Buy Now Plus can help you do just that:

A banner for Buy Now Plus, an easy way to boost sales fast.

With Buy Now Plus, encouraging more sales is easy. First, you can create customized buy now buttons. Then, you can post them on your site. Finally, when a user clicks those buttons, they'll be taken straight to a secure checkout process.

Buy Now Plus has a super-quick setup. This means you can focus less on getting used to a new program and more on using it to drive sales.

In addition to your site, you can also use Buy Now Plus on your social media accounts. You can place a button anywhere you can add a URL or HTML link, so the possibilities are nearly endless. Simply add the link and let our platform do the rest.

Conclusion

Running an ecommerce store can come with a lot of pressure. If you need to increase your sales as soon as possible, this stress is likely to rise. Fortunately, you can quickly boost your revenue by focusing on your shoppers' experiences.

In this article, we covered the top three ways to boost online sales fast:

  1. Use a deadline to add urgency to a sale.
  2. Give out free products to attract new customers.
  3. Streamline your checkout process with a tool like Buy Now Plus.

How do you boost your sales on a tight timeline? Let us know in the comments section below!

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